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A year after slightly modifying its logo, Mozilla is starting to work on a more modern version for Firefox. According to the creative director of the company, Madhava Enros, it is not only a question of modifying the browser logo, but also of creating a complete visual identity with a set of elements to integrate the new products of the company. company, such as Firefox Rocket and Focus.
"As an icon, this fox at arm's length does not provide enough design tools to represent the entire family of products," said Enros. "It was only by retrieving this logo or dissecting the fox that we could have taken us to here, we had to leave from a new place."
For this, the company presented two main patterns of visual identity, imbuing the main brand. products The proposal is to reveal the studies so that the public gives its opinion on the new logos. According to our open-source values with transparency and participation, we show our community and learn what people think. "
The two systems are divided into four levels: the first is that of the maximum icon of the mark, since it would be represented by the fox with a very vague representation as if it were in the front.In the second, the company would keep the circular format, but without definition that it is a fox.] In the third group, the company's application icons are collected, the first system brings logos with more depth and filling, with the second worked in the contours. the new logos of applications and services of the company, following a similar aesthetic to Group 3.
Although the company does not indicate when, this publication confirms that the brand will be redesigned. "We will refine our final system in the months to come. What we are launching will be based on the feedback we receive here, on the knowledge we get from the formal testing of users, and on the product knowledge and sensitivity of our designers. "
Source: Mozilla
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