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São Paulo, Brazil
The shot was unsuccessful.
Neymar's ransom demand was ridiculed and mbadacred.
Everything Is Still Worsened
This Was Not So Much For Journalists But For The Target Audience Of The Advertising Campaign
The Millions Of Internet Users The World whole, which are nothing more than consumers.
The Gazeta do Povo newspaper asks whether the text of a minute and a half read by Neymar, illustrated by photos, would not be a mere "copy" of Adidas advertising made for the 2014 World Cup. [19659003] Another demoralizing side effect.
All financial and intimate details of the contract between Gillette and the athlete were disclosed, exposed.
"It was only an advertisement," sums up the athlete's staff, trying to run away.
There was not a word that had it.
It was even clearer than the "call". Neymar's was not sincere.
The idea of apologizing for his failure at the World Cup was idealized, decided and written by the executive director of the Gray agency, Bruno Brux, who belongs to the Newcomm group and there is
Bruno, in addition to the old-fashioned, artificial, dramatically exaggerated text, still made an ugly mistake. Quote Neymar's "operated ankle". He operated on the metatarsus, the bone that binds the little toe. Never ankle.
Gillette and Neymar were already planning to advertise after the World Cup. He has been hired by the company since 2015. The hope was that advertising would be the success of the World Cup. Of his choice as champion, the best player of Russia.
As well as nothing positive to happen, yet he finally made fun of, became a mocking reason to fake faults. It was then that Bruno Brux had the idea of trying to regain the public image of Neymar. She offered him an apology. Something that worked in 2011. The player was compared to a monster after having a chilic on the field. The reason was the prohibition of Dorival Junior, then coach of Santos, to impose a penalty on Atletico Goianiense. Neymar cursed him, used all the curses he knew. And this caused a crisis that ended with the resignation of Dorival. Never again did the technician do as good a job as in Santos
"You cursed me when I messed up and screamed when I did not listen to Tu I gave affection, gave me love, gave me the notion of happiness, and only she is what matters, "said Neymar, walking towards the camera, and speaking the badly decorated text.
Seven years later, Gillette had the annoying idea of fulfilling his right
and demanding the propaganda of Neymar
Among them , how much is it profitable for Neymar to bother to feed his social networks, his 201 million followers.The posts have seen the money for your pocket.Gillette having the right to. using it 20 a year.It pays off.
It is clear that Neymar only uses his hair to change his image.He would lose money if he left a mustache. or a beard, even your chest needs to be
US $ 7.1 million (R $ 26.5 million) for two years, plus US $ 250,000 per event and $ 500 "The Agreement, which has existed since 2015 and has was renewed last year, establishes that the company is entitled, for two years, to four (4) Registration Neymar up to four hours of duration, plus five days of one hour for events or commercial actions.
The link guarantees the use of photographs and motivational videos of Neymar.
During the term of the contract, [Neymar] may not have any public appearance (face to face or through social networks) with beard on the face, chest, mustache or goatee not clubbed and / or cut penalty of 39 a fine of 5% (five) per cent of the total value of the contract.
The guarantee further stipulates that Gillette must indicate 15 days in advance the names of three hairdressers, makeup artists and costume designers for approval by Neymar prior to the recording of any commercial message.
In the event that the sponsor so requests, Neymar must grant an interview to a press vehicle, provided that the same – and also the journalist making the contact – is approved by his parents.
The contract between Neymar and Gillette "Folha published.
The text was approved by Neymar's own father, who manages and makes all the decisions of the career of the attacker.
Only showed the main player of Brazil as someone who even his excuses for failure in Russia is artificial.
The effect ended up being catastrophic.It was written by a marketer
Because he did not leave the mind, from the heart of Neymar, the text was so misunderstood.Every word uttered in a minute and a half by the player seems wrong, incoherent Almost like a teenager reading a text aloud in high school, but an article that comes to hand for the first time.
"Pathetic", summarizes the German magazine Der Siegel about the apology in an advertisement of Gillette
The player is about to embark for China, to start the new season with PSG, where he lost much of the prestige he had when he was hired as the most expensive player of all time.
Gillette regrets to have baderted her right to advertise. The moment was bad for Neymar. So much so that Nike, Red Bull, Gaga, Replay, Helliar, Beatsbydre, other billionaire sponsors, have preferred silence. Expect a recovery on the player's field to think about the advertisement.
The situation is so embarrbading that not only did Neymar's social networks begin to censor comments, the criticism of Internet users does not come. The social networks of Bruna Marquezine, his girlfriend, his father, his mother and his sister also began to be censored
In other words, Neymar continues to live in an unreal world
As much as his request of agreement
His father or the traders speak for Neymar
The false "mea culpa" was rejected by the Net surfers
]
But at the Gillette.
Meanwhile, Bruna Marquezine was complaining yesterday
Not the repercussion of Gillette's propaganda. 12 hours of celebration with the player
Sad of a country that has such an artificial idol …
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