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A Gartner survey of smart phone sales in the third quarter of 2018 (July, August and September) revealed a 1.4% increase in overall mobile phone sales compared to the third quarter of the year . past. While Apple kept its share intact, with 11.8% of the smartphone business, Samsung went from 22.3% to 18.9%, after losing space mainly for the Chinese trio Huawei, Xiaomi and Oppo.
China's Leading Handset Manufacturers Increased Sales in Emerging Markets in the Third Quarter of 2018
The growth of these Chinese companies in the market was essential for this increase in smartphone sales. Huawei, which last year registered 9.5% of mobile phone sales and ranked third on the list of leading global manufacturers, now stands at 13.4%, in second place after have outperformed Apple. Xiaomi also increased from 7.0% to 8.5% and Oppo from 7.7% to 7.9%.
Table with market values: absolute amounts in thousands
According to the study, if we removed these three Chinese brands from the market, the total smartphone sales in the third quarter of 2018, compared to the same period in 2017, would have decreased by 5.2% worldwide. all "Driven by cheap smartphones, improved camera features and high-resolution display screens, China's leading handset manufacturers have increased their sales in emerging markets in the third quarter of 2018" said Anshual Gupta, director of research at Gartner. Another curiosity revealed by the research is the fact that the iPhone Xs Max sold more than their "standard" version iPhone Xs
Huawei's 43% growth was mainly due to good prices – devices with similar characteristics to the best The models of Google, Samsung and Apple are sold hundreds of dollars less than their competitors, thus winning markets less rich and more populated.
Another curiosity revealed by the research is the fact that the iPhone Xs Max have sold more than its "standard" version for iPhone Xs. This is due to China, which, in addition to being a mbadive market, has a clear preference for mobile phones with a larger screen.
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