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Why not end the year with a loss of nearly 40 million dollars because of someone else? It may be difficult to handle the idea very well, but Google will have to get used to it.
Last Tuesday (December 4), an employee of Mountain View Company made an absurd loss by participating in training with the system to display advertising, which despite a well-advanced platform is still subject to human failure.
According to the British Financial Times newspaper, a Google trainee has decided to go further than expected. by the training program and made a real offer to buy ads from a simple example presented in the course – it is there that the migraine began.
A yellow rectangle without text was exposed in several systems and applications filed in the United States and Australia for a period of 45 minutes.
For its part, Google has not revealed the amount lost in this episode, but sources in the Financial Times claim that the injury was in the United States. $ 10 million – the conversion in our currency equates to about R $ 38.7 million by saying goodbye to the coffers of the company.
This astronomical value is due to the fact that the employee made an offer ten times higher than the default program. He offered a cost per thousand views of the $ 25 yellow advertisement ($ 97). Similar ads typically cost between $ 2 and $ 4.
The error occurred on Google AdX, a system for purchasing advertising space on websites and applications through auctions.
The company was still committed to paying the right payments to anyone who exposed the false advertising.
Another important point is that Google will develop a new control system to prevent such mistakes from happening again in the future.
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