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An error committed by a trainee during a training with the Google advertising system may result in a loss of a millionaire to the benefit of the Mountain View company. Haggers released a series of blank ads on websites and apps for 45 minutes while everything was fixed.
Google has confirmed the error and stated that it would honor the payments made, without indicating any amount. An industry source told the Financial Times that the potential for harm in this case is high and could reach $ 10 million, but in reality, the exact amount will never be confirmed publicly.
"An advertising training exercise resulted in an error in which actual expenses were spent on sites for about 45 minutes," said Google. "As soon as we learned this error without any bad intention, we quickly ended the spread of the campaigns."
The False Idea
All of this happened while training trainees in advertising when they were viewing Google's electronic advertising platform. One of the trainees would have exceeded the allowable limits and would have placed an inadvertent order to "buy" advertisements that the instructors would not have noticed.
As if that were not enough, the trainee made the offer at $ 25 CPM. (cost per thousand impressions), well above the average of $ 2 to $ 4 normally paid by the company.
The applications were issued via Google's Ad Exchange system (AdX), which allows the acquisition of advertising space on websites and real-time applications – this platform is Google's bridge between those who wish to advertise and those who wish to receive an ad in their space
As reported in FT . a simple human flaw shows the vulnerability of automated and highly technological systems such as Google's AdX.
Reduction codes TecMundo:
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