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It all started on the sand of a beach in Wales. It's in a bay by the sea that Rover designer Maurice Wilks scribbled on the ground the sketch of a vehicle designed to be a "friend of the farmer": a car capable of participating in activities on the ground and possibly a horse the following year, in 1948, was born the Land Rover, a rustic 4×4 traction vehicle with aluminum bodywork. This year, the brand celebrates its 70th anniversary
+ The Defender brand is ready
+ The brand models benefit from a flexible engine 19659002] + The electric motorcycle is in the line In the spotlight of the company
And to celebrate, Land Rover held a meeting in São Paulo last Tuesday. The company was waiting to recover 100 cars. Although this is a normal work day, the event brought together 116 vehicles and many fans of the brand. There were models from the most varied times, from the 1949 Land Rover Series 1 to the recently launched Velar, through Range Rover, Discovery, Discovery Sports, Evoque …
Ernesto Teplik Junior was the only one of his kind. one of those present. He says that he already owned "three or four" vehicles of the mark and that the current model, a 2A series model of 1965, was acquired in Paraná: "It belonged to a convent of nuns and they did not know lead him, "he says. The return trip between Curitiba and São Paulo, where he lives, was carried out in 11 hours, reports Teplik, because of frequent stops: "The Land Rover breaks, but it continues to walk," he says
. Although Defender was considered the first model of the brand, the name was only adopted in 1990. It was born under the name of Land Rover. In 1958, ten years after the launch of the pioneering vehicle, came the Series 2. In 1970, the brand introduced the Range Rover, larger and more comfortable.
In 1971, the Land Rover Series 3 was launched. Discovery, the third model of the English manufacturer, arrived in 1989.
The first vehicle of the brand to adopt the monobloc body is Freelander, launched in 1997. And in 2005, the British company presents the Range Rover Sport, with low roof and first V8 turbo diesel engine. The Range Rover Evoque was launched in 2010 and became an instant hit with its sporty lines.
Defender production is halted in January 2016, a year before the arrival of the Range Rover Velar.
"It's important to leave scars"
For businessman Ricardo Berg (just in the photo above), Land Rover is a "life style". "With that, you will arrive at your destination, but without haste," he summarizes. Berg has a Land Rover 49 with driving on the right. The model was acquired 14 years ago and, according to him, was "brilliant". "I've redone the whole car, but I think it's important to keep some" scars ", scratches left behind by life," he says. The contractor works with the restoration of vehicles, but says that he asks his clients to keep some of these marks on the body because they usually bring back memories of traveled trails, for example
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