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Apple has not revolutionized the design nor the features with the release of Xs, Xs Max and Xr iPhones for its consumers in 2018 and it may be for this reason that this year's handsets are selling well less than last year's models. 19659002] There is no reason to confirm why, but Mixpanel Analytics data – a reliable source for tracking iOS devices – indicates that 2018 models are actually selling less than 2017 models.
Twelve Weeks After Release iPhone 2018 and 2017 models, it is possible to see in the graphics that the adoption rate (or activation) of the latest devices is much lower.
Mixpanel Analytics
On December 11, 2017, the iPhone X, marketed for just over a month, accounted for already 5.27% of all active iPhones in the world, according to data from Mixpanel Analytics. This means that the device has sold well to become the model most adopted by consumers at this time in 2017.
In 2018, the situation is very different. On December 10, none of the new iPhones even surpbaded the 3% adoption mark in the 12 weeks following their release. The iPhone Xr – the theoretically most desired model of the year – has had a week more than the iPhone X – the most sought after last year – to get a good rate of Adoption, but the figures did not come.
Mixpanel Analytics
It is unknown when and if the number of adoptions of Apple will improve after Christmas, the hottest date of world trade, but the start of sales the 2018 models have actually been less interesting than in the past.
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