Samsung associates with a pirate clothing brand and annoys fashion fans

After announcing a rather strange partnership, Samsung is thrilling fashion enthusiasts from around the world: the South Korean technology giant has joined forces with an Italian company that has won the famous Supreme brand after winning of cause in court. Name registered in Italy. The fictional society, but legalized, is appropriate the Supreme's visual identity, but is protected by Italian law.

Young people today want to show their unique style. To show the style, we have two brands. which begins with S

The partnership between Samsung and Supreme Italia concerns the opening of retail stores in China by the Italian company and the partnership with the technology giant is crucial for the good progress of the work. It is not yet clear what products Samsung will be selling in these stores, but the news is certainly advertising the brand and has attracted the attention of many people.

The True Supreme, after seeking to clarify when the situation had not yet been explained and many still thought that the partnership involved the original brand, claiming that it was n & # 39; 39 had no type of partnership with Samsung and that the Italian company was a "false organization".

Samsung seems to see no problem with the partnership and has announced the "secular alliance" in a live broadcast where it has introduced new products. Feng En, head of marketing at Samsung China, and the two CEOs of Supreme Italia, indicated the logos of the two companies – which were displayed on a stage screen behind them – and said: "Young people today want to show their unique style … to show the style, we have two brands that start with S. "

To further explain what's going on, Samsung, through Leo Lau, director of digital marketing of Samsung China explained what was really happening: "We are working with Supreme Italia and not with Supreme NYC," said Lau. "Supreme NYC does not have marketing and sales authorization in China, but Supreme Italia has obtained product licensing and licensing in the Asia-Pacific region (with the exception of Japan)."