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June 2016. Mark Zuckerberg, president of Facebook, Instagram's controller, publishes a photo to congratulate the social network for reaching the figure of 500 million active users per month. In the photo, you can see the young CEO sitting in front of his laptop, in which a detail is striking: the front camera and the microphone are covered with insulation tape. What reasons make you think that someone might be spying on you?
Check out some of the most worrying patents on Facebook in recent years:
I know where you are and where you are going. 19659004] If you thought that the intrusion of technologies into your private life was limited to knowing where you are at certain times, it is outdated. The truth is that the control they exert over their movements can also predict where you will be in the future. This is reflected in a series of Facebook patents describing how to plan your next destination based on places you have visited in the past and routes of other users sharing the same model. In this way, they could define networks of sites to use, according to the patent, to "send advertising to users based on location".
Facebook must deduce if you have a partner
"Nurse Diploma of users of a social network system". Under his name, the multinational filed a patent in 2014 in which it warned of its intention to deduce its marital status based on how often you visit the page of other users, the number of people who appear in your profile picture and percentage. friends of the opposite bad. Depending on each of these parameters, the social network badigns a score to each user, the sum of which determines if he has a partner.
Know your personality to buy more
A patent dating back six years already, but it is not less alarming. Through the linguistic badysis of everything you write on your platform, Facebook uses a template designed to predict the characteristics of your personality – whether introverted, funny, overly talkative or naughty – and who They offer more targeted advertising.
in the era of the filter bubble
In 2011, Internet activist Eli Pariser warned of a phenomenon very present today, which he baptized "filtering bubble". It has been defined as a digital environment in which people lose access to sources of information with which they do not identify ideologically, which limits their understanding of the world. Filters that build social networks to display personalized content are based on their likes, so they will not show any information that, in this evaluation, is not in their interest. "What's inside the bubble around you depends on who you are and what you love, but it's not you who directly decide what goes in this bubble, the algorithms the do, "explained Pariser at the time
One year Facebook has had its first patent on this line, although it has been mitigated over time. The company describes how it uses the information about users' reactions to the content displayed in the news of the feed (when they click to access an article, share or mark the "appreciate" button) to determine what which interests them. "Users prefer to see information relevant to their personal interests or information of interest to users of social networks connected to them or who have relevant interests," they argued in the patent.
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