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The Pão de Açúcar group inaugurated Thursday, January 13, an exclusive platform for electronic commerce and physical sale of wines, named Winery Pão de Açúcar .
On the network, the new brand has 1,400 labels in the physical store, of which 730 are not marketed in the other stores of the network – among them, Cloudy Bay, Sbadicaia, Pera Manca and Chablis
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The brands come from 16 different countries – Spain, Portugal, Italy, France, among others – and prices range from $ 40 to $ 8,000 Initially, however, the store will offer opening discounts; one of them, 20% for six bottles bought, for example.
For comparison purposes, the Pão de Açúcar flag stores operate with only 500 wine labels, mostly from South American countries. 19659002] The new brand was inaugurated "thinking of multi-channel consumers, who are increasingly interested in interacting with brands at different interfaces and at any time in search of an improved experience," explained Frederic Garcia
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Another novelty of the network is the distribution throughout Brazil even in cities that do not have stores Pão de Açúcar. The delivery time varies depending on the locality: in São Paulo, for example, it lasts up to four hours; Indeed, the physical store of the winery is located in the city, more precisely in the street Augusta
. Purchases can be made via the website, the physical store or the application.
Today, Pão de Açúcar is the most important wine seller in the country – the beverage represents between 4% and 5% of the total sales of the company . It is expected to close 2018 with 12 million bottles sold, 10% more than last year. By 2019, it is expected that the growth rate of each of the two figures will be maintained while increasing consumer spending.
This is not the first time that the network has invested in news relating to the drink:
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