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The episode was produced in 2015 at the launch of the current generation of the Toyota Hilux pickup . The brand manager, whose name I do not remember, said at the presentation of the vehicle we were facing "the best Hilux Toyota to have made in its history!". And how could it be otherwise after 10 years of selling a vehicle envisioned in the early 2000s?
The obvious statement reinforces the natural movement of the automotive industry (and other sectors, of course) by transforming every car generation. changes completely) in a leap of quality, technology, size and, of course, price. The problem is that a 10-year-old mobile phone is no longer able to do what a new model a doyenne car can do.
The excuse for this "evolution" came from the director of an important brand: "Cars must evolve with their owners." That is to say that a fellow who, for example, started his career in the "firm" in the 70s and bought a Pbadat at that time today should to have in the garage the 8th generation which cost about $ 165 thousand people by the end of 2018.
The problem is that people are retiring, they do not necessarily change in Germany when & # 39; It is impossible to work in Brazil and, although they gain experience, they do not do 0 to 100 km / h in less time. Because the beautiful Pbadat has undoubtedly climbed the steps of the company and is today the most luxurious sedan of Volkswagen.
This paradigm is even more perceptible in our country, which is not very favorable to periods of stability. Between highs and lows, we often see the purchase of cars of inferior quality and not always cheaper.
Fiat, which has already revolutionized the market with the first Uno, a "compact car on the outside, giant inside" (lending the slogan of the Fox, I think), ] decided to create the Mobi current entry car of the brand and smaller than the One. The pretext? The pleasure of the young and urban public, more detached from material goods. But how important is a car for those who prefer to take a bus, subway, bike or skate?
Fiat Mobi 2017
Image: Disclosure
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Renault did not do very different from launching the Kwid here.The difference is that the French brand has preferred to inflate the wheels and fenders to give a more "SUV" look to the cart and leave room inside the car for people who are not in a car. pizza trailer for decades. [19659002] Price of these products?
Mandatory slogan
One must try to understand the operation of the chief marketing specialists and himself, of course. Imagine what would launch a new generation car if it shrunk, lost equipment and got a weaker engine? "It's the new Acme Retroeitor, which is worse in its new generation!" Fewer hikes, fewer items, but less expensive. Admittedly, it would not have interested even if it cost half the price of the previous one. After all, how many people buy a car thinking they are profitable?
By the way, examples of cars that have claimed to have evolved are not uncommon in the industry, as are their meager commercial performance. For those who remember, Peugeot committed one of the "mistakes of the century" by inventing a "206 and a half" named 207 in Brazil . The brand, which was already burning with its mediocre aftermarket, has just played a shovel of lime in its claims to the country. To this day, she struggles to persuade people to buy her new, usually very modern cars. But what if my favorite car is out of reach of my meager savings?
[196459002] And if my favorite car was no longer within reach of my meager savings? The solution, my dear friends, is to look at the lower stage. Do you remember the Chevette? Because he became Kadett and Astra here and in Europe . In the 90s, the well-endowed Corsa filled the gap left by the Brazilian who won the "project" called Celta much more rudimentary but cheaper to produce. Atix, the best-selling car in Brazil, bathes the former crewmember of the badembly line at Gravata …
The ideal would perhaps be to choose the best of the best, a better evolution double and non-disruptive as it was the case with some cars. space, a better designed interior, a more efficient engine, a lighter and safer bodywork.This is enough to justify a decent launch. Too bad that this recipe is not always followed to the letter or worse, it is made in pieces.
I never forget the case of another Volkswagen, the Jetta . The previous generation arrived in the country with two proposals, one authentic and the other generic. For those who had money on their bank account, it was possible to take an average sedan with turbo direct injection engine, dual clutch gearbox and independent suspension on both axles.
The less well-paid option was a simpler version with suspension for torsion rear axle, automatic transmission and aspirated 2.0 8V engine that became a joke in social networks as coming from Santana. The exaggeration aside, it's just a very effective engine, nothing to justify.
In other words, the novelty is not necessarily good. As for the sentence of the executive quoted at the beginning of this text, it is necessary to cumulate with the bosses salary increases corresponding to the prices charged on cars. Does someone fall there?
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