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© Reuters. The magazine's Action Plus magazine in 2019?
Money Times – Luiza magazine (SA) met investors and badysts last Friday to present their new projects and embark on a new phase, seen over the past two years. The title of the retailer has accumulated an appreciation of 110% added in 2018.
The badyst of Itaú BBA Thiago Macruz was present at the event and pointed out that the objective of the omnichannel (multichannel) of the company had become a platform for Trade, as well as the extension of Luiza Mesh to stimulate express delivery, will be one of the main goals in 2019.
According to him , in the eyes of CEO Frederico Trajano, the company's digital portfolios will not take that the open banking system becomes a reality in Brazil, noting that he was intrigued because he realized that society expects can be the right time to make a firmer decision in the financial technology sector.
Macruz maintains the recommendation regarding market performance. (performance in line with the market average) but updates the company's fair price to R $ 171.00 by the end of 2019.
For badysts Richard Cathc art and Flávia Meireles do Bradesco BBI the retailer is only at the beginning and this "great growth is yet to come".
"As of 2019, the company is moving to a" platform "cycle, emphasizing the strengthening of the use of Luiza Magazine's platform with third parties (marketplace) and by making this platform more and more relevant for having more customers (payments, marketplace, super app, etc.), they point out, 19659004] For them, Luiza Magazine has shown that many advances had been achieved on various fronts of the sector, positioning the company among the long-term winners of the e-commerce sector in Brazil.
"We are optimistic This magazine still has a long way to go before it can grow profitable, and sustainable strategies are responding to this opportunity. Our only concern, however, is with valuation, as stocks are traded with a multiple of 50 P / L (Earnings Price) by 2019, which leads us to a neutral recommendation, "they point out.
by Money Times
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