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According to the Brazilian Institute of Geography and Statistics (IBGE), more than 76% of Brazilians have access to the Internet to watch videos, programs, series and films. And to serve this growing online audience, Globoplay offers new features and an even wider content offering.
Your driver, Valdir, carries on the bus a multitude of stories: those of the pbadengers and the ones they observe.
"Combat, war, martial arts .It's cool Do you want to see the novel? Call here, you watch the soap opera," shows the Uberlando Leite cook.
A change in behavior related to technology. Brazil already has 220 million smartphones, more than the number of inhabitants.
"It's easier, if you use public transportation, to have that spare time available, to see series, movies, stuff like that and even information," says the student. Giovanna Miklos.
Noveleiro supposes, the seller Moroni Vieira sees on the mobile phone the chapter that can not see on television.
"I watched the nine-hour soap opera, Segundo Sol, and I followed suit in tail."
Saleswoman Nivian Vieira Getzoff adapted the programs to the rhythm of life, using the application on the mobile phone or on the smartv.
"Today's life is very racial, so sometimes we just can not keep up, and then you can go back and sit down in the comfort of my house and look at as if you were going to live. "
In addition to the Globo programs we see on television, Globoplay has more and more exclusive content. Three years after its launch, the platform is entering a new phase with more technology. One of the novelties is to download the preferred program when you have an Internet signal, then to look anywhere without spending the mobile data packet.
"So that the person can see when he wants, where she wants, as she understands, on the screen, she understands.The consumer is king, it's the consumer who chooses," said João Mesquita , Managing Director of Globoplay.
The live signal from Globo, which already existed on the mobile phone and on the computer, is now also available on smartv, which will soon include a feature already accessible on the smartphone: you can return the program live .
"So if you come in the middle of the novel and want to see the beginning of the novel, you can just pretend to be in an old videotape, walk back and start to see the novel from the beginning, "explains Mesquita.
There will be only 300 releases of series and films in the first half of 2019. Among the exclusive Brazilian productions of Globoplay, the second season of "Ilha de Ferro" and the new series "Shippados" and "Aruanas ".
International series are also presented. Nivian's parents have become fans of "The Good Doctor" about an autistic doctor who overcomes challenges.
"We also expect to see the second season," confirms the father.
The new season, exclusive to Globoplay, will debut in January.
"We are even looking forward to seeing more and knowing the outcome of this story," said the mother.
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