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Since the days of Cheetah Mobile, PlayStore has begun to clean up their apps and eliminate all those who engage in advertising fraud. But the Android online store, which contains about 2.6 million apps, did not stop there and began to set up an anti-spam system. It will use not only artificial intelligence, but also machine learning.
The system has already been able to identify many applications using false evaluations. To remedy this, the company has removed millions of false reviews and thousands of apps using dubious ratings and reviews.
In 2018, Google Play's Trust & Security teams deployed a system combining human intelligence and machine learning. detect and reprimand rule violations in notes and journals. A team of engineers and badysts closely monitors and investigates suspicious activity in Play Store reviews and improves model accuracy.
Published on Google's developer blog
The company also recommends that developers do not buy evaluations, and adds that they should not run campaigns that offer integrated shopping through good exchanges. reviews and good grades. Even more, he asked Android users to make more authentic and cleaner reviews.
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