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The percentage of Brazilian households with a cable TV signal decreased in the country between 2016 and last year, while the use of the Internet for movies, TV shows and broadcasts increased during the period.
According to the study, published Thursday (20), the Brazilian Institute of Geography and Statistics (IBGE) the presence of cable television has increased from 33.7% of Brazilian households in 2016 to 32.8% the following year, a decrease of 0.9 percentage points.
In absolute terms, Brazil recorded in 2017 1.5 million homes with a cable TV less than the one observed the previous year.
The decline in subscription service is accompanied by the reduction in the number of households equipped with a certain type of television in Brazil (regardless of the model or the form of signal capture) , from 97.2% to 96.6% in 2017.
In the meantime, the number of people accessing the Internet to watch videos, programs, series and movies has increased. In 2016, people using the Internet for this purpose accounted for 74.6% of the connected population, compared to 81.8% the following year.
According to IBGE, a combination of factors could lead to a reduction in the consumption of more traditional forms of communication, whether because of technology-related problems or because of the economic crisis.
In the case of the crisis, explains the coordinator of Pnad Adriana Berenguy, it is possible that low-income families have not been able to replace the old television tubes, whose badog signal is gradually disabled in the country. Some of these people may have chosen to replace the old TV screen with the mobile phone screen.
With regard to technological problems, the mode of consumption of open television or cable changes with the Internet and the proliferation of streaming channels, where the user can watch the content without having to download them. files. The technique notes the growth not only of the platforms most commonly badociated with the service, such as Netflix and Youtube, but also networks of television and news portals that already offer their content in this format.
"Some households may have chosen to drop the TV to watch traditional or non-streaming TV shows," she said.
A fact that shows the strengthening of the new consumer model is that, despite the relative decline in the percentage of households equipped with television, the use of the Internet through smart TVs in households equipped the device has increased. 16.3% of the population who had access to the Internet last year to the aid of connected television, an increase of 5 percentage points from 11.3% in 2016.
The reduction in the number of households equipped with a pay-TV has also increased. may be related to the price of the service compared to those charged by digital competitors. For example, among the population without access to cable in 2017, 55.3% said they did not own it because it was expensive.
Although there has been an increase in Internet consumption by television, the cell phone remains the champion among choice of access. There has been an increase in this form of consumption, which reached 94.6% of Internet users in the country in 2016 and increased to 97% last year. Growth is occurring at the expense of decreases in access via microcomputers and tablets.
The perception of the use of the Internet by the mobile phone has evolved among the population, especially among the most disadvantaged, explained Berenguy.
In the past, IBGE was having difficulty with some survey respondents who did not know they were using the Internet to access a text or voice messaging application or social networks in general, for example. The use of the Internet was more closely badociated with web browsers.
Today, he explains the technique of the institute, the applications are more widespread and the population better understands the advanced technologies.
The use of applications to receive or send text messages, voice or non-email images has increased from 94.2% of the population connected in 2016 to 95.5% l & # 39, last year. On the other hand, the number of people using the Internet to receive and send e-mail over the Internet has decreased from 69.3% to 66.1% in 2017.
According to Berenguy, as well as the reduction in the presence of home television, technology and the crisis may be related to the movement of increased use of email applications and drop email.
"Given the proliferation of informal activities in the market and the increase of job offers in the most basic services such as catering and beauty salons, the use e-mail and larger applications are less important, which have even gained room within the companies themselves, "he explained.
Technology and service access costs can also explain the increase in the use of the Internet for voice or video conversations, which reached 83.8% of the connected population in 2017, compared to 74.6% the year before. .
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