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With the change announced on Friday, Corinthians expects to double the number of enrollees in the Fiel Fan program over the next 18 months.
With the change announced Friday, Corinthians expects to double the number of subscribers to the show Fiel Fan over the next 18 months
Corinthians announced on Friday a ten-year partnership with IBM. The company will be responsible for the loyal supporters of the club and will contribute to the modernization of the arena Itaquera
Previously, the loyal supporter was led by Omni, a company that had been the subject of numerous internal complaints club. The contract was to last until the end of 2019, but it was broken by mutual agreement by the parties.
Corinthians currently estimates that more than 117,000 fan members are enrolled in the program. With the change, we expect to double that number in the next 18 months, by proposing new products and services.
The announcement of this Friday was held at the Corinthians Arena with club president, Andrés Sanchez, and marketing director, Luis Paulo Rosenberg.
According to the statement, "IBM will contribute to the modernization and management of the entire Corinthians Arena IT environment".
– We are convinced of the benefits that a global partner like IBM can bring to Corinthians in general and Arena in particular, making the convergence of technologies and artificial intelligence the key to. a new era of opportunities for the faithful, improving the experience. every fan of Timão in and out of the day of the match. There will be a way to celebrate before and after the implementation of this agreement that will allow the supporter to benefit from unprecedented means of immersion in the most popular club in Brazil. Everything will change and the pbadion will always be identical will find new forms of expression from today – projected the marketing director of the club, Luis Paulo Rosenberg
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