Zenfone continues in Brazil, says Marcel Campos

In a video posted on YouTube last Thursday (20), Marcel Campos, Head of Marketing Operations at ASUS Global, revealed new insights into the future of the Zenfone family and the company in the smartphone market. 19659002] In the publication, the executive remembers Asus' other successful products as Selfie and Max independent lines, which usually have a large public membership. Asus Brasil announces a 35% increase in sales between January and September 2018 in addition to reaching fourth place in the list of companies selling Android smartphones in the country, according to third quarter data of the year IDC .

However, the explanation came after CEO, Jerry Shen, had announced that he would be leaving his duties, which will be now occupied by SY. Hsu and Samson Hu. The company announced in its latest financial result that it was forecasting a loss of $ 190 million with the mobile devices division and would give priority to more powerful handsets such as the ROG phone.

On the line of Zenfone smartphones, Marcel quotes: "These products could change, probably in the future – because everything can change – the lesson we have is: stop developing products that do not take our quality d & # 39, DNA and our innovation. " This also confirms that in addition to the ROG lineup, Zenfone 6 is confirmed sometime after the Mobile World Congress 2019.

The executive also stated that Asus did not want to know he was copying "X" or "Y" in future releases. The company has therefore chosen not to transfer Zenfone 6 to MWC, which takes place in February in Barcelona: "the best Zenfone already made will be the Zenfone 6". He says that the team has been working hard on the development of the new smartphone and that it intends to continue, "giving or not money," pointing out that the sector is now # 39; hui profitable.

As informed, Asus has been working on these changes for some time. three months. No additional detail has been given on the complete list of handsets, but in the coming years, some smartphones of the company will have this positioning:

• Zenfone Max Pro M2 : will continue in some countries to duration of extended life, but a future model is Asus will also announce a new range of notebooks in Brazil
• Asus is also expected to announce a new range of notebooks in Brazil
• Other commodities : on mobile phones considered white label, but with design changes to specific points. which implies that it will have a local manufacturing as well as other branded products. Also in the video, Asus is expected to launch the largest amount of the country's products in 2019, including Zenfones.

  "The Zenfone line will continue to exist for many years in Brazil," he said, adding that the country would have exclusive news that should not reach other countries, with development and a focus on the national consumer.