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The inauguration will take place in the first quarter of 2019; The trend is for all brand models to be manufactured by 2021
Ready for almost three years and closed due to declining demand during the recession, the Honda plant in Itirapina (SP), a project of one billion R $. , will finally be inaugurated during the first quarter of 2019.
Expectations for job creation in the city of 17,000 inhabitants, which mobilized many residents during the construction period, are in the process of return. However, Honda will begin by employing 200 employees, all transferred from its Sumaré (SP) plant.
The relatively small number of workers employed reflects both the caution of the Japanese manufacturer in the country and a change.
"Before, when vehicle production increased, employment was bombarding," says Bright Consulting President Paulo Cardamone. "This will not happen anymore because the industry is becoming more competitive and efficient thanks to the digitization of production, called Industry 4.0, which is increasing."
In other words: the trend of creating jobs at automakers tends to be lower. At present, car manufacturers currently employ 111,700 people, who are expected to produce about 3 million vehicles this year, not counting farm machinery. By comparison, car manufacturers employed 133,000 people for a production of 1.1 million units in 1980.
In the three most difficult years of the crisis, from 2014 to 2016, the sector closed 30,900 places. During the two years of recovery, 7,300 jobs were created until November
With one eye
Still, in Itirapina, many people are preparing for a Honda seat. Flaviane Estela Bressani, 33, was recruited a month ago as a cost badyst at a company in the nearby city of Limeira after being unemployed for two years.
"Everyone is worried again," said Flaviane. who lives with his mother. "We are waiting for information if it is necessary to update the programs already sent and if we have to follow a new course, but until now no one has received any information", she said, knowing that the first vacancies will remain with current employees
Between 2015 and 2016, Flaviane and hundreds of county residents attended clbades in Senai to prepare staff for the automaker, which had announced the potential of 2,000 jobs when the factory would operate at full capacity.
very expensive, according to the president of Honda, Issao Mizoguchi. The feasible solution was to transfer the entire range of cars to Itirapina and to maintain in Sumaré the production of items such as engines and stamping.
When the second plant will be confirmed in August 2013, the Japanese group plans to double its production. in the country – but that should take time.
Initially, only the line Fit will be badigned. It will be produced in isolation for at least two years, in one round, reports Mizoguchi. This activity will require approximately 500 employees. The other models of the mark ( Civic City HR-V and WR-V ) are expected to arrive at the factory only in 2021
Direct Sales
For the second year in a row, growth in vehicle sales in Brazil is based on direct sales – from car manufacturers to fleets, rental companies, rural producers, taxi drivers, physically disabled and small businesses. This type of activity, generally realized with discounts ranging from 10% to 30%, has been the alternative of the car manufacturers to occupy the capacity of the factories. Currently, this modality represents 43% of sales of automobiles and light commercial vehicles, which totaled 2.25 million units until November. This is the largest share since the publication of this data in 2003.
This year, approximately 340,000 vehicles will be sold in more than in 2017. Direct sales contributed 62% of this growth. Direct business is expected to grow by 1.1 million units, up 24% from 2017. Sales to individuals are expected to grow 10% to 1.48 million units.
Some industry leaders believe that this relationship will change. in 2019, this forecast is not shared by Paulo Cardamone, president of Bright. "There is a market pejotization because, in addition to the large fleet, anyone with CNPJ can buy at a price higher than that offered to the normal consumer," he says. The information comes from the newspaper O Estado de S. Paulo .
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