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Christmas sales for 2018 increased by 5.5% over the previous year, according to a survey of the Brazilian Association of Merchant Traders (Alshop), consisting of 400 companies comprising 30,000 outlets throughout the country. the country.
Retail trade is expected to change during this period by 53.5 billion rubles. Among the most popular gifts by segment are men's and women's fashion (55%), shoes (32%), perfumes and cosmetics (31%), toys (30%), fashion accessories (19%). %), books.
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According to Alshop 's record, retail sales in shopping malls rose 6.0% year – on – year. 39, other, with a turnover of more than 6%.
Pet stores will not be able to sell puppies under 6 months old in the United Kingdom of 156.3 billion rand. The fastest growing sectors were perfumes and cosmetics (8.0%), glbades, jewelery and accessories (8.0%), toys (8.0%), household appliances ( 7.5%) (6.0%), cell phones and smartphones (6.0%), men's and women's clothing (1.6%), electronic devices (5.0%).
"Starting on Black Friday, Christmas sales started strong and a capital inflow of 13 ° R in the amount of R $ 211 million." The value, no doubt, served to hit the debts a bit. , but especially to invest in purchases.The Christmas of the Brazilian family necessarily involves the purchase of gifts.The value of 211 million rand has had a positive impact on the growth of 5.5% of a Christmas to the other, "said Alshop President Nabil Sahyoun.
E-Commerce
E-commerce grew by 12%, showing that (14.2%), cosmetics and perfumery (12.0%), household appliances (10.8%), consumer goods (8.3%), sports and recreation (6.4%), information technology (4.5%), telephone and mobile phones (9.2%), books and subscriptions), food and beverages (4.0%), electronic (3.6%).
At Christmas, Internet sales revenue is expected to reach R $ 9.9 billion, up 13.5% over the same period in 2017. The average ticket price is expected to be 7% higher to R $ 490. Sales on Black Friday, which began November 15 and ended December 24, were also included in the survey.
"Electronic Commerce The boom in Brazil has experienced strong growth because the base remains low, but it is important to say that it has brought to the entire retail network a very big expansion in the category, which also generated a very good margin for the stores.This prevents e-commerce from cannibalizing the store.The two grow together.But e-commerce has highlighted and in many networks is the first store for sale or is among the first and leverages other stores, "said Alshop's institutional director, Luis Augusto
Jobs
According to Alshop figures, about 73,000 temporary workers were summoned for the Christmas period, which represents a 4% increase over 2017. Of these, the retail trade is expected to absorb 15%, or 10,900 workers. the average value of wages was R $ 1,200.00
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