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The year 2018 was one of the most written about Facebook. We have produced hundreds of publications on the world's most popular social network. The reason? Well, the platform had a very complicated year: the authorities, the public and the media scrupulously monitored the company.
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Mark Zuckerberg's network seems to have realized the importance of cliché of Uncle Ben "The great powers carry great responsibilities"), in Spider-Man over the year, with more or less serious scandals. Worse still, the problem was not just about Facebook, but also the company 's application family, highlighting WhatsApp and the one or the other thing involving Instagram.
In general, it seems that they have perceived in the influence that society and its applications can exert in the world. Of course, being in touch with hundreds of friends and having the opportunity to stay in touch with them is one side of the coin. In other cases, there is interference in elections and participation in mbadacres of minorities, for example.
Before talking a bit about what happened with Facebook, it's important to note that Mark Zuckerberg's goal for 2018 was to focus on society – last year, after the election of Trump, the co-founder of the network decided to do a tour in the United States. Here are some essential facts:
Cambridge Analytica
In March, the Cambridge Analytica bomb exploded. The British data company used data obtained from a "thisisyourdigitallife" application to shape the stories in the 2016 US presidential election. This generated a problem for Facebook because user data was obtained and used for another. . In this case, the purpose of the application was to be a kind of personality test, but it ended up being used for political purposes. According to Google itself, Cambridge Analytica has collected data on 87 million people.
The company was then pressured by the authorities. During this process, we began to discuss the responsibility of the network and the care that the company should have, given its influence and its foundation with nearly 2 billion users. Facebook filed in the United States and the United Kingdom sent a representative – this was not enough, and the country asked the company to pay a fine, which would not have hurt at all to his poached.
WhatsApp and Instagram
2018 was also a strange year for business owners bought by Facebook. The year began with the announcement of the departure of Jon Koum, the last co-founder of WhatsApp. Last year, Brian Acton, who helped create the conversation platform, left the company and, following the Cambridge Analytica scandals, even asked Twitter to remove his Facebook accounts.
Company took place on Instagram in September. The two co-founders, Kevin Systrom and Brazilian Mike Krieger, announced that they would leave the company to focus on the next steps of a new venture.
The reason for the exits was not stated publicly. It is badumed, however, that Facebook wanted to monetize more platforms, but the co-founders often hindered the process.
Elections in Brazil
The entire history of Cambridge Analytica has triggered a red alert of use. social networks for political purposes. For this reason, Facebook has devoted a lot of effort to badyzing profiles involving fraudulent activity. In the presidential elections in Brazil, we had the ban of pages from both sides of the political crowd. On one side, an agency was paying PT-friendly people for them to talk about the party or the guidelines supported by the acronym. On the other hand, it was found that the pages related to MBL used fake profiles to improve publications.
On social networks, at least, Facebook seems to have done what could be done during the trial. Meanwhile, at WhatsApp, it was discovered that companies were using high-end CPFs to record mobile chips and broadcast everything they needed during campaigns. The most interesting is that these expenses were not declared by the campaign but were generally financed by third parties – which is not allowed by the country's electoral law.
The investigation is still open, but this type of tactic indicates that [contratação de empresas para compartilhamento de conteúdos por vias obscuras] was used by most of the country's campaigns
WhatsApp Slurry Reduction
If things were also happening on Facebook, especially in case of leakage or misuse of user data by third parties, WhatsApp remains is a big challenge. This year, the messaging platform has been widely used to share fake news. From the most innocent to the most murderous.
Iconic business took place in India. There, at least two people were lynched after sharing fake news. The scenario looked like this: groups shared information that some people were walking in villages around the country to peddle children. People, then, believed in history and tried to do justice with their own hands. The problem is that the shot went back against him: the victims were innocent
The message exchange by WhatsApp being encrypted, it remained to the network to limit the number of actions to trying to contain the broadcast of content in groups [19659002] In other news related to the misuse of social networks, Facebook has acknowledged having had an influence on the genocide of Myanmar.
And for 2019?
Facebook has had a difficult year, but it's the largest social network in the world with more than 2 million inhabitants. Billions of people – no one has a database so complete about the habits of Internet users in the world. Mark Zuckerberg, at the heart of one of the scandals, said the network would focus on improving user security.
The company is in a curious situation. With many Internet users already registered, Facebook seems to work on some fronts. One of the clear goals is to improve the attractiveness of the network. Here, for example, the company focuses on providing football broadcasts (Libertadores and Champions League), as well as other content via Facebook Watch and focuses on communities and groups.
Instagram is becoming more and more of a tool. shopping for items, not to mention the video initiatives with IGTV, and the Stories format, which is undeniably a success – Snapchat says it well. In WhatsApp, the company should soon launch advertisements in the Status tool (WhatsApp stories) and work in a cryptomoeda so that users can perform financial transactions.
The three apps are separate, but it seems to me that this is part of Facebook's efforts will be regaining the trust of users, so that they feel safe to post more on the network and be aware of what is done with their data. Given how these platforms are present in people's lives, it seems difficult to solve the problem of Facebook, for example, to also force them to leave Instagram and / or WhatsApp.
Still in the early months, Zuckerberg talks about his plans for the year. This in 2019 is to ensure that the network does not use juggling and clearly indicate to users what is done with the data collected. Otherwise, the network will have to be explained next year and be subject to scrutiny by governments, users and the media. These scandals have not yet weighed in the pockets of the company, but maybe next year we will see something of the kind if nothing is done.
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