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Facebook's founder, Mark Zuckerberg, said "proud of the progress made" in 2018 to improve the social network, plunged into a series of scandals that undermined user confidence and attracted people to the world. attention of the regulators. In 2018, my personal challenge was to focus on some of the most pressing issues facing our community: to avoid interference in elections, to stop hate speech and misinformation, to keep people in control of their information and our
The multimillionaire says he is "proud of the progress made" in all these areas, claiming that the network he has created and which nowadays counts about 2, users have changed "fundamentally" to meet these challenges. "We are a very different society than we were in 2016, or even a year ago, we basically changed our DNA to prevent our various services from causing damage and systematically rearranging important parts of our society to concentrate them. on prevention. "
According to the founder of the social network, 30,000 people are now devoting themselves to development. "security measures" for which Facebook invests millions of dollars. This is in 2016, the year of the presidential elections in the United States, as the major controversies involving the company began. On this occasion, the social network has been accused of being used by Russian hackers to interfere in the election campaign of Republican candidate of the time and current President Donald Trump, and since then , Facebook controversies unfolded at a furious pace.
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This online newspaper explained that & # 39; Alexander Taylor, former interim CEO and data badistant at Cambridge Analytica, was appointed director & # 39; Emerdata March 28th. March. Thus, Julian Wheatland, the current director of Emerdata, also held a similar position in the network of SCL organizations.
Thus, the main drivers of Cambridge Analytica left the company to embark on the same activity in the new company. It is not yet officially known what type of business Emerdata will maintain with social networks, nor in what areas of micro-segmentation of the market will focus its activity.
According to the Wall Street Journal, Cambridge Analytica will close its operations. and declare bankruptcy. The scandal in which the company was involved has resulted in the loss of customers.
This case marked a turning point in a business that ended up being considered a pioneer in the technological contours model that reached the target audience of political campaigns. .
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