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This month, we explained how Netflix raised only $ 800 million with subscriptions subscribed from App Store placing the platform broadcast form a leader of the Apple app store focused on revenue. The company confirmed to VentureBeat VentureBeat that new subscribers would no longer be able to subscribe to Netflix apps for iOS – it would be necessary to direct Go to the platform's website for you register and then return to the application with the login information to access the catalog. The change has already begun to be implemented in some territories and is expected to be completed in the coming weeks.
Although no explanation has been provided to explain the change, the motivation of the company is clear: when the user signs up for the application . for iOS, it basically performs a continuous in-app purchase continuous, which means that Apple gets a slice of the amount paid – 30% to be more accurate, although the signatures of more than 39, one year have the rate at 15%. By forcing users to subscribe to the service on their site, Netflix does not need to share these revenues with anyone.
Former iOS users will remember that Spotify also offered the subscription option in no time. application for iPhone and iPad; the music service, however, charged a higher value for this type of subscription and, at one point, even encouraged users to subscribe to the service on their site to pay less before canceling them. subscriptions via iOS as a whole.
Unlike Spotify, Netflix has always applied the same subscription price regardless of the medium chosen, regardless of the mode of closure chosen by the application or by the site itself.
It should be noted that, at least until the second order, users who already have their signatures via the iOS app will continue to pay for the service normally and will not have to redo their contracts.
via The Verge
via The Verge (N, n, n, n, n, n, n, n, n, n)
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