The Bahian who turned a car wash into a $ 8 million reais business

A graduate in physiotherapy, Fritz Pbadion's first entrepreneurial experience took place in a totally different field of training. Pbadion decided to invest in the city of Paulo Afonso, in the interior of Bahia, with two other partners, used all the savings made on fish farming. In the hope of rapid profitability, he buys tanks to create 30 tons of tilapia, but from the first production, he has to face the experience of failure and the loss of 100% of the goods. Due to torrential rains in the area, the CHESF (San Francisco hydroelectric company) had to open the floodgates to mitigate the effects of the flood, which eventually killed the fish in the reservoirs.

After this ecological disaster, disappointed by the Fritz decided to invest in an old dream to act. He began taking a course in the performing arts in Salvador, fell in love with the profession and, with the help of his parents, moved to Rio de Janeiro with the intention of starting all over again. In the capital city of Rio de Janeiro, he created and developed television programs and was appointed presenter at Multishow, the entertainment channel of Globosat, where he worked for a year. With visibility, a new opportunity arose to present a weekly program on TV Aratu in Salvador.

Back in Bahia, along with the communicator activity, he had the idea to invest in a dry cleaning service. The cleaning service was offered in the condominiums of the capital Bahia, the initial port was the TopHill condominium in Horto Florestal and shortly after, the others, Horto Bela Vista, Greenville and The Park. At the end of 2014 Autoclean was born, a company focused on smart washes. As he valued the quality of the service and closely followed the customer relations, applications for the application of the service in addition to automobiles began to be made. "They started asking if we would not do hygiene couches, mattresses, chairs, and chairs." It was natural, I noticed an opportunity, and then the idea to bet on the niche of hygiene and shielding for all upholstered furniture, In 1965, AutoChannel became CleanNew, "says Fritz Paixão, Ceo and owner of the network of franchisees.

The change in service offerings forced the company to come up with a different concept than the one on the market. The first strategy was to invest in new technologies focused on high quality textiles and raw materials. A unique formula has been developed – the product can increase up to three times the life of the coating while preserving the original characteristics of the fabric without changing the texture. Thanks to nanotechnology, CleanNew has developed a patented system in Brazil, known as "shielding".

The second strategy was to create a plan for expansion. The success of the service originally offered only to Salvador led to the decision to join the franchise system. Today, CleanNew serves almost all of Brazil and has crossed the threshold of 25 national franchises. It has launched two international companies in Buenos Aires and Miami and plans to operate in at least 6 other countries over the next two years. In particular, the Latin American markets or having similarities with the Brazilian consumer standard.

In addition, CleanNew appeared at a time marked by the growth of digital marketing actions. The popularization of the brand is directly related to the actions carried out with personalities and well-known names of the artistic medium. 100% of the company's investments in advertising are directed to the Internet.

Website: http://www.cleannew.com