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Bruno Teixeira / Divulgao / Corinthians
Renowned for his boundless pbadion, Corinthian fans will be at the heart of the club's new marketing campaign. The team will launch Jan. 13, the day of the friendly match against Santos at the Itaquera Arena, an action that will exalt "DNA" from the fan base. alvinegro, based on its historical fan and resilience.
According to published by the portal GloboEsporte.com is developed by the agency F / Nazca Saatchi & Saatchi. The company was also responsible for the "Corinthian People's Republic" campaigns of the 2010 season and "Corinthian Epidemic" in 2012.
"A team that was 23 years old in the queue was taken as a team from the outsider, everyone took a cheap, no pbadport … Suddenly, Libertadores, Mundial, Estadio, Ronaldo, title every year, is the best arena in Latin America.If you think about it, it has nothing to do with what we went through. "
" We asked the agency: how are we going to explain this to the youngest, who is not used to it, who does not? Was not in 77, who did not see Basil do the goal? We have to explain to the guy who went to Japan, who was in the presentation of Ronaldo, who comes into the world. arena at every game. our face, the Corinthian will identify too much is This is what we are, as we are, whatever go to the arena or the game.
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The campaign has no connection with Nike, which provides sports equipment to the club, which should launch its own action in May with the announcement of Timão's new main uniform. Caio Campos did not reveal the Corinthian "DNA", but the executive predicted the controversy when it was launched.
"The campaign arouses the pbadion of people, with what they have most important in their lives.I think most fans will like it. I can not open the details, but it's controversial ", finalized the director of marketing.
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