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It was neither the inaugural speech nor the first decree of President Jair Bolsonaro, setting the minimum wage at R $ 998, which sparked the biggest debate on social networks. It was the blue BIC pen worn by the president in his pocket and used to sign the mandate and ministers who had distinguished themselves in social networks from the first day of government.
The climate of the countryside prevailed as supporters of the new government praised the simplicity of the president. The reason was also lacking to counter the styles. In 2003, Lula signed his inauguration with a gold-plated Montblanc, gift from the then Senate Speaker, Ramez Tebet (PMDB).
"No Mont Blanc pen, it is the difference between a president" RAIZ "and" NUTELLA "", a voter wrote: "President Raiz signs the possession contract with a BIC pen", has added another tweet. An enthusiastic voter at the inauguration commemorated: "The valorization of Brazilian societies has begun!
True to the style of the leader, the Minister of Justice and Public Security, Sergio Moro, repeated the gesture and used a BIC to sign inauguration On twitter, MP Eduardo Bolsonaro "Measures against corruption will be signed with a BIC pen."
Bolsonaro himself cited the most popular pen brand in the world by evoking the possibility of dismissing ministers involved in irregularities: "Look, if there is clear evidence or a strong complaint against a member of my government who is at hand of my BIC pen, it will be used", he said.
On Wednesday, he commented on the repercussion on the networks: BIC Bolsonaro.
We are grateful for the high quality and the price of the pen! pic.twitter.com/G0z5FVQ0iK [ 1 9659008] – Jair M. Bolso BIC has been present in Brazil since 1956. It sells about 1 million crystal model pens, a family company based in France, still under the control of the Bich family. , the simplest, by day in Brazil.
"We have no action on the political territory"
Simplicity and efficiency are the watchwords of the company's marketing, which produces the pens sold in Brazil in its factory. Manaus – which also produces the brand's lighters and Pimaco labels. The Manauara unit is the only one in the world to produce the three branded products.
Undecided, the company will seize the opportunity to relaunch its advertising. Rodrigo Iasi, director of marketing for BIC, said the company had been caught off guard by the notoriety and comments on social networks, but had not intended to use the same. exhibition
– If you have a word that defines the BIC code, it must be a democratic product. It is a practical pen that does not fail. It is a democratic brand for 100% of Brazilians and we will not take any position or party. We have no action on political territory, we have never done it and we will not do it – Iasi said
The leader of the company said that the fact that Bolsonaro loves and uses the product surprises and leaves the company flattered, as happens when the pen is used, for example, by famous football players:
– We have strong roots in Brazil and the pen is present naturally and spontaneously. But that's the point.
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