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The nation's largest retail companies announced this week their traditional January promotions, which aim to make up for the gap between Christmas and Easter, a period with no significant dates for trade. This year, the announced reductions reach 70%.
Luiza magazine plans to open its stores with waiting queues on Friday 4. The company plans to market the equivalent of 15 days of sale on same day, explains the head of the network Fabrício Bittar Garcia.
Extra supermarket network promotions also begin to apply from this Friday and extend until Saturday 5. The company of the group Grupo Pão de Açúcar offer discounts on electronics and appliances. and, for the first time, food.
The regulations of the three major e-commerce marks operated by B2W – Americanas.com, Submarino and Shoptime – have already begun to be validated on Thursday, November 3, and will continue until the 13th. 19659003]] Pontofrio, from Via Varejo offers since Wednesday 2 its "boot out" reductions in all categories of stores, websites and applications. Casas Bahia, controlled by the same group, begins Friday's promotions, offering discounts and covering promotions of competitors.
"This is the most anticipated date by consumers at the beginning of the year to take advantage of offers and discounts," says Via Varejo's director, Jorge Faiçal, explaining that the season is being used by the group for settle. stocks last year.
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The badistant engineer Gabriel Vinicius da Silva, 20, arrived Thursday at 9 am in the Luiza magazine shop and will sleep there. In addition, about ten people had the same idea.
He was accompanied by his 16-year-old sister Marcela Silva, accompanied by a rather modest shopping list containing a washing machine, a refrigerator, a television, an electric oven, a microwave oven, a dishwasher, an electric pressure cooker and a set. pots, glbades, a fan, a hair dryer and "maybe two cell phones, I'm not sure," he says.
Your family has just moved into a new apartment and wants to renovate everything. So everyone spent a good part of last year saving money and doing research. "I have here a list with the prices of everything we want in all the stores, so I've averaged the values lately and see where it's already cheaper. it's an illusory promotion, I will not fall. "
The couple also made a ploy for the big day: they were in the store the day before to check the location of each item. The head of the unit also agreed that the first 15 people in the queue could spend ten minutes alone doing their shopping in peace.
Watch out for parcels
Early-year offers generally offer good buying opportunities, confirms Juliana Moya of the Protest consumer advocacy badociation, but some precautions need to be taken.
One of the main concerns, he says, is the loss of control of spending, which can lead to an increase in the number of over-indebtedness. "You need to make sure that there is room for new purchases early in the year because it's a period of extra expenses such as IPVA and tuition fees. ", did he declare.
She also warns that credit card purchases can be particularly dangerous right now, generating a snowball for expenses. "The consumer who buys Black Friday and Christmas expenses can lose control of his payments and ends up paying interest on the card, the highest in the market."
Another point of attention is not to be caught. "In online shopping, you have to check whether the price to be paid is reduced, which is not always the case due to a fraud or a technical error," he said. -he declares. In physical stores, Juliana recommends avoiding impulse buys. "Some stores advertise the discount only to attract the consumer.Inside, they say that the product is exhausted and push another at full price." / COM REUTERS
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