Caixa's stalemate with renewed sponsorship puts A and B series clubs on alert | football

This absence of definition worries some clubs, in particular those who sponsor the Caixa. main source of income.

One of these cases is that of Londrina, who plays for Brasileiro's B Series. The bank's contract with the Paranaan Club rose to $ 1.5 million a year. Together, 11 other sponsors have awarded Londrina about 1.3 million dollars in 2018.

– The impact is obviously excellent. We hoped it could happen, the time has come for political change and high command, so it is normal. What we need to do is wait and watch the market. The weight of this impact is for the clubs and also for the Caixa. Strategically, this sponsorship is also very important for Caixa – commented Marcelo Rizzo, marketing director of Londrina.

To justify the importance of the sponsorship for Cash, Rizzo quoted a report presented to the company indicating a return in the media of R $ 17. , 5 million euros concerning only the exposure of the brand in Londrina.

– Many people think that it is a gift, and nothing like it. This is a big advertisement for Caixa, which is making a very profitable return by exposing its brand to a high-performance sport – said the Londrina manager.

Fortaleza, newly promoted to the Brasileiro Series A, also worries about a possible end of contract with Caixa. The Lion received in 2010, for the sponsorship, 3.2 million R $, of which 800 000 R $ for the title of the series B, and proceeded to the renovation of the budget for the current season.

– I see with concern. We counted in the budget that was approved. If this is not the case, we must look for another brand, of a similar value, not to cause any problem in our budget. I had access to studies that, after Caixa started sponsoring football, tripled the value of the brand. Sponsorship at a football club is a good comeback – Fortaleza president Marcelo Paz told GloboEsporte.com.

Awaiting a definition

Other clubs are still waiting for the definition and are showing confidence in a renewal, such as Avaí, which ended the contract with Caixa in December and informed GloboEsporte .com that he had already submitted a proposal for an extension. In 2018, the sponsorship amounted to about R $ 3 million. With access to the Brazilian A series, the Lion must increase the value.

Also recently promoted to Series A, the CSA will send a renewal proposal to Caixa and believe in a positive response to its continuation as principal sponsor in 2019.

– Caixa requested that the proposal be sent to continue sponsorship. We will send it and wait for the answer. We are calm. We have just climbed. We hope that Caixa continues, is an excellent partner. They themselves asked for this proposal – said Ricardo Lima, director of marketing for CSA.

The president of Ceará, Robinson de Castro, told GloboEsporte.com that he had received the call of the companies to badume the role of the club's main sponsor. However, the priority is to renew with Caixa for 2019. The value of last year was 4 million rand.

– We receive many business calls to find out how it works (to be a sponsor), what are the values ​​of each property. Nobody has registered yet as the main sponsor of the club. In addition, I do not know what will be the policy of Caixa Economica for this year, what are the criteria it will use. We will try to ensure a renewal in Caixa, "said Robinson de Castro.

Without a box, Santos runs after a new sponsor.

Clubs are already planning the future without Box

While some clubs are waiting for a response from Caixa, others no longer rely on sponsorship.The cruise is one of them.For values, the mining team chose not to treat refurbishment with the bank.

– We will organize a commercial service conference to explain .Due what I know, the cruise that does not want the box.Cruzeiro is looking for more value and has two well-advanced discussions – Itair Machado, Cruzeiro's vice president of football, told GloboEsporte.com last week.

Santos, who had Caixa as the main sponsor of May at the end of last year , is also looking for a new partner for 2019. The agreement with the bank was R $ 10 million, a figure considered low by Fish, which accepted for lack of options in the market.

Contracts with other sports until 2020

In other sports, Caixa sponsors the Brazilian Confederation of Gymnastics (CBG) and the Brazilian Confederation of Athletics (CBAT) , in addition to the Brazilian Paralympic Committee (CPB). which began in 2017 and continues until 2020.

Caixa also plans to invest as a sponsor of the National Basketball League (Rs.5.5 million expected in 2018) and Women's Basketball League (R $ 2.5 million planned last year).

In 2018, the bank invested an additional R $ 31.3 million in other sports sponsorships, mainly for errands, social projects and events.

In football, in addition to the teams, Caixa has also invested in championship sponsorship in 2018, such as Copa Verde, Northeast Cup, Brazilian series B and C, Sergipe, Paraíba and Rio Grande do Norte . Mato Grosso do Sul, Rondônia and Piauí, as well as Copa Espírito Santo. In total, these competitions received $ 10.9 million in state advertising.