Apple makes privacy announcement and discusses Facebook and Google cases – Market Intelligence



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"What happens on your iPhone stays on your iPhone". This is the slogan of the new Apple campaign that concerns the privacy of its users.

As of this Tuesday (8), Las Vegas publishes another issue of CES 2019 (Hall of Consumer Electronics), from which the brand of the apple does not participate. This is a major technological event bringing together major exhibitors.

Apple's new campaign has attracted the hitchhiker at a time troubled by other technology giants, and also takes the opportunity to refer to a website highlighting its security measures.

Facebook, for example, has been facing serious scandals in recent months with leaked user data.

It is only in 2018 that the social network of Mark Zuckerberg had to explain the Cambridge Analytica case In March, more than 400,000 Brazilians were affected, 50 million accounts were stolen with a login and pbadword in September and another security hole in October: hackers stole data from 30 million users. Later in the year, the company reported that apps violated user permissions and allowed access to photos.

Frequently Asked Questions about Privacy Google also

In July, for example, a Wall Street Journal report showed that some companies might gain access to users' Gmail messages through third-party applications.

At the time, safety director Suzanne Frey of Google said, "Let's be clear: no one on Google reads your Gmail except in very specific cases where you ask us and give your consent , or when we need it for security reasons, for example to investigate a bug or abuse. "



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