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Sales of iPhones fell, which everyone knows already: they only needed a number to badociate with the fall. Now, thanks to Counterpoint Research, we already have it: based on the month of November, Apple smartphones recorded a sharp drop in their sales by 20% compared to the same period of last year [19659002] Sales of iPhones in November 2017 and 2018, Counterpoint Research "width =" 919 "height =" 836 "clbad =" aligncenter size-full wp-image-652792 "data-lazy -srcset = "https://macmagazine.uol.com.br/wp-content/uploads/2019/01/08-counterpoint-iphone-novembro.jpg 919w, https://macmagazine.uol.com.br/wp -content / uploads / 2019/01/08-counterpoint-iphone-novembro-300×273.jpg 300w, https://macmagazine.uol.com.br/wp-content/uploads/2019/01/08-counterpoint-iphone- novembro-600×546.jpg 600w "data-lazy-sizes =" (max-width: 919px) 100vw, 919px "/>
The graph below above, provides interesting indications, as we can see, the model p sold in November 2017 – with some laziness – was the iPhone X, with nearly 10 million units. As of November 2018, the best-selling model was the iPhone XR, with about 6 million units. Only this information already shows a change in the interest of the consumer: in one period, the most expensive device was the bestseller; in another, the cheapest.
The problem is that the iPhone XR has failed to attract consumer interest to offset the rise in the price of more expensive iPhones. Compared to the sales of the cheapest models of last year (iPhone 8), the XR dropped by 5%, while the iPhone XS Max dropped to the top of the table compared to the most expensive model from last year (only the iPhone X) – a fall of brutalis 46%
China
Like Tim Cook, Counterpoint partly attributes the reason for the fall to China . The Wall Street Journal brought additional information about this: Chinese consumers are simply not showing interest in Apple's new gadgets – not even the iPhone XR, which, with a label equivalent to US $ 950 in the country, brings features (face authentication, dual-chip support, screen without borders, etc.) that can be found on much cheaper handsets.
Apple's problems in China, however, seem more profound than a simple graph showing the figures and trends. According to a report by [Bloomberg Chinese consumers generally informal boycott "of American companies – especially Apple – by a series of factors ranging from the price of products to an anti-am
Citing a Bank of America Merrill Lynch survey, the problem also extends to India and favors Asian companies such as Xiaomi and Samsung – apparently, consumers are more interested in buying.
It is true that the Chinese smartphone market is generally facing problems: Reuters said that the sale of mobile devices in the country of the wall had suffered a decrease of 12% at 15.5% over the past year and may fall slightly in 2019, which would make the global smartphone market generally down The scenario is clear: in a world where it is increasingly difficult to justify the exchange of a smartphone every two years, consumers are more with their handsets or looking for cheaper solutions to save money – China illustrates this trend well and Apple seems to have been one of the most affected.
Samsung also suffers
The South Korean giant, as well as Apple, issued a statement reducing their revenue forecast for the fourth quarter of 2018 – a drop of about 12%, according to the company. The main reason given is the reduction in the demand for memory chips (perhaps because of the decline of the smartphone market in China), but the sale of its own mobile devices is also a determining factor – or, to use the terms of society itself. "Growth of competition in the smartphone market."
This is the first decline in Samsung's revenue in two years. Further details will be revealed about the story of the company's release of its financial results as early as January. Either: although the situation is rather dark for Apple, we must take into account that the market as a whole suffers from phenomena very difficult to anticipate, especially on the other side of the world. Jim Dalrymple of The Loop was of the opinion that the problem was not the iPhone, but China; only a recovery in the market there would put smartphone manufacturers on the right track again.
[•19659005] Well, if the problem is really in China, he still can not say it. The fact is that Apple is in bad shape and will have to revisit its price and launch strategy if it wants to see a recovery – perhaps even taking advantage of the vacuum left by the competition with the scenario. And it's good for all of us, without a doubt.
via Cult of Mac, PhoneArena, MacRumors
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