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When the Association of MBAs (Amba), an organization that oversees postgraduate courses in management, accredits the MBA program of a business school, the maximum validity of accreditation is five years. But the degree conferred by one of these schools is valid for the rest of his life.
That makes no sense, according to Bodo Schlegemilch, president of Amba and professor of international management and marketing at the School of Economics and Business Administration. Vienna. He participates in both the evaluation of schools and the training of students in MBA courses.
"There is a good reason why school accreditation is not permanent: commercial training changes every few years," he added. said. "We think, [na Amba] that business schools need to change their business model."
Schlegemilch wants a new business model for the MBA, in which the degree is "rented" and not acquired by the student. Subscription-based business models, such as car clubs and streaming music services, have made renting things that once were a smart and simple choice, Schlegemilch said. The application of this logic to diplomas would not require much.
The cost of courses could be redefined as a paid subscription for a specified period after graduation; later, students will have to renew their apprenticeships to maintain their qualification. "If the MBA does not commit to further professional development, his degree will expire," Schlegemilch said.
The biggest hurdle is to convince business school boards to embrace such a radical change, he says. "I consider the education sector to be too conservative and obsessed with past achievements."
Schlegemilch is not the only one wanting MBA holders renewing their knowledge retain their relevance.
Two and a half years ago, the Ross School of Business Administration at the University of Michigan was beginning to offer alumni and 400 MBA students each year, free access and lifetime to everything that exists in the school curriculum.
Hundreds of students have accepted the invitation, although it is accessible to thousands of people, according to Scott DeRue, director of the school.
To encourage enrollment, the school has created new online courses tailored to the needs of people in the period immediately following their return to the labor market after obtaining an education. an MBA.
The first most enthusiastic registrations for lifetime access programs are people with less than 15 years of professional experience. According to DeRue, these are people interested in understanding new concepts, such as artificial intelligence and data badysis.
"It was easy to create a more flexible learning program." "The difficult part is to change the mindset of students and alumni and make them consider the business school as a place where they can gain career development throughout their lives or their careers."
Change is not as important in prestigious schools as Ross, but also in the hundreds of MBA programs that do not appear in the educational rankings, compiled by the Financial Times, DeRue said.
Still, Ross was one of many schools in US companies that dropped their enrollments this year. During the 2017-2018 school year, enrollment decreased by 8.5%. But the number of enrollees was still 30% higher than it was five years ago, DeRue said.
"All business schools, regardless of their rank or position in the market, must ensure that their relevance and value grow," he says. "But for some schools, this will be necessary to ensure survival."
A more tedious way to conduct a continuous learning process is to do more than an MBA. Tulsi Parida, 27, a high school teacher, has taken this path. She has two master's degrees and an undergraduate degree from Northwestern University and is currently preparing a third MBA at the Said Business School of Oxford University.
"After getting my first master [em pedagogia] I did not think of doing another one," she says. "But never say never."
The lengthening of life expectancy and the increase in the number of people opting for a second career will spur increased demand for these ongoing learning processes, according to Peter Tufano, director of the School of Management. Oxford companies. Most people will not do several masters, unlike Parida, but the plan proposed by Tufano, which he defines as an "MBA plus", is that graduates of the one-year MBA program graduate with a [19659002] He thinks that this could be offered at a price similar to that of a two-year MBA program, the most common course in schools. But he thinks schools will have to go further in the future by developing structures to support learning in the years following a student's MBA
. teaches that everything you eat has already thought about lifelong learning, "he said." We all need to update our knowledge. "
Parida hopes that his new skills will Will help to change jobs and find a job that involves investing in educational startups that have a beneficial social impact. At the moment, however, it focuses on "l & rsquo; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Learning by doing "through full-time employment.
PAULO MIGLIACCI
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