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Thousands of Japanese spend hours in long queues each year buying a disputed paper bag offered by local stores only at this time of year.
These are the "fukubukuro". -Surprise "or" lucky bags. "Basically, they contain surprise products for the consumer.There is clothing for the food inside each bag depending on the store where the product is purchased.
This is a type of d & rsquo; Article that began to be sold as a means for Japanese stores to "bring up" the old stock of products every beginning of the year.Today, besides practice became a national trend , the bags cause a real frenzy among consumers.
'The Thrill of Ignorance'
Fukubukuro sales start on January 1 and only end when the bags are exhausted , usually at some point during the first weeks of the month.
For many Japanese, the New Year is not the same without Fukubukuro.
It is unclear exactly how fashion began. There are several versions, but one of them i It is clear that the surprise bags began to be sold in the early twentieth century, when the first department stores appeared in Japan.
So they decided to fill the bags with the remaining items and sell them at a promotional price. [19659002] https://www.facebook.com/StarbucksJapan/photos/a.124846870926206/1940998612644347/?type=3&theater
However, the bags are no longer filled randomly with products that are no longer in stock. In general, they are filled with high quality items that would cost a lot more if they were purchased separately.
The price of fukubukuro ranges from $ 2 to a few hundred dollars. queuing for hours in front of their favorite stores to protect their fu kubukuro because the sale of these handbags is limited.
"It works more or less like a lottery," says BBC lawyer Clark Lawton, who lives in Japan.
"I myself bought fukuburos, it's pleasure not to know what's inside, and the opportunity to get it something cheaper than it actually costs, "he says.
"They are so happy with my fukubukuro this year," wrote this consumer on Twitter.
Even restaurants and cafes sell fukubukuro bags
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The best thing is that the size is perfect Matt Barber describes on Twitter all the food and drinks he has had. "I have a lot of things in this bag-
Many of those who have not been lucky with their Fukubukuros are trying to sell them online or to exchange them with friends.
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