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SÃO PAULO, SP (FOLHAPRESS) – With investments in technology and a legion of dissatisfaction with the services offered by the big banks, C6 Bank should be the last financial institution to present itself as an alternative to customers of a market always concentrated.
The digital bank was created from scratch by former BTG Pactual executives with an investment of R $ 500 million.
For now, it is waiting for the Central Bank's approval to start providing services – at the end of December, British Columbia members completed the operational inspection phase at the São Paulo headquarters .
This will be a complete bank, with all current account, investment, credit, card and trade services for FP and PJ.
Without agencies and having an inexpensive (but not free) activity, the C6 is also badociated with Mbadachusetts Institute of Technology (MIT) research laboratories to seek innovative solutions to financial problems, including construction. a credit model based on alternative data, with the aim of charging lower interest rates.
The Brazilian market has more than 300 fintechs (innovative companies in the financial sector) providing various services, as well as the performance of institutions
The C6 will enter a segment that, in addition to the big banks, will be in competition by Nubank (2.5 million customers), Neon (1.6 million customers), Inter (1.45 million) and Original (620,000).
These institutions have grown in size over the last two years because they provide free services – or explain in detail the rates they charge – and solve consumer problems in a simple way, usually by means of an application cat.
Bernardo Pascowitch, director of ABFintechs, an industry badociation, explains that the attraction of these institutions can be summed up in four points: a more efficient service, a transparency in the collection of rates, the appreciation of the customers and lower prices
"There is a conflict It is a vision that we like to put the customer at the center of the product Banks have always developed their products by focusing on their margins, not the customer." [19659011Leadersandacademicsagreethatnoneofthesecompaniesreinventfinancialservicesbutbycreatingcompaniesthatthinkabouthowtoimprovethecustomerexperiencetheyhavetransformedthemarket
For Professor Lauro Go Nzalez, coordinator of the FGV Center for Microfinance and Financial Inclusion, these new institutions serve clients who consider themselves poorly served, whether for products that do not meet their needs. needs or for poorly executed services. homogenization of products in large banks that does not take into account customer profiles. "
Maria Gabriela Lopes Boruchosas, 25, started using the Nubank credit card, the most profitable of Brazilian Fintech, in 2016. Previously, she had paid an annuity to a major bank and reported that she was a member of the bank. he had problems with the bills.
The application was not working properly and an improper charge was taking time to resolve. She definitely migrated when she discovered that at Nubank she could anticipate the payment of the bill in the application.
The lawyer subsequently changed jobs and opened another account on which the company posts a salary.In spite of the agreement, you pay a fee of R $ 58, which you want to delete by converting the current account into a salary with portability for Nuconta.
"The rate of refusal of banks is huge, the customer gives us a chance," says Jean Sigrist, Chief Financial Officer of Neon Payments. [19659017LeonardoPedrosaMartinez33hasbeenabankerforthreeyearsandsaysthatheknowsitfromtheinsideouthowdoesthesaleofbankingproductswork?HeopenedanaccountatNeonwhichheregularlyusestoday
"I wanted to get out of the dynamics of the agency, the manager phoning every week.When you want a product, the problems that can still arise new financial institutions, which do not usually occur in banks.It had $ 40,000 of investments blocked when the Central Bank ordered the out-of-court liquidation of Banco Neon, the namesake institution that administered the Fintech operation.
"Then I was contacted and the answer did not take 10 minutes. "
The money was repaid in less than two months by the FGC (Credit Guarantee Fund) and the money was repaid in less than two months by the FGC," [19659022] "Customers cite it frequently.
" Even though banks are improving service, there is limited differentiation among users. by the number of customers, "says Gonzalez.
However, the banking reaction has already begun and comes from closed partners with fintechs, investments in technology and even the creation of a totally new bank. [19659025] For Pascowitch, the counterattack is natural, but the competitive position does not make much sense.
"No financial bank has blown up a bank," says competition in markets more mature, such as the United States and Europe.
Professor Lauro Gonzalez has a more cautious view. "No one knows what the role of banks will look like in ten years. From the shareholder perspective, I'm not worried, but from a business model point of view, things can be very different. "
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