Mobile phone market down for the third consecutive quarter

The handset market in Brazil fell 7% in the third quarter of 2018 compared to the same period last year, according to the IDC Brazil study IDC Brazil Mobile Phone Tracker Q3 .

Between July and September, 11.49 million devices were sold, of which 10.8 million smartphones and 617,000 feature phones, the lowest sales volume recorded last year. The first quarter ended with 12.07 million sales and the second with 12.05 million, representing respective declines of 1.8% and 5.5% compared to 2017.

Renato , mobile market badyst Murari de Meireles, explains that there is still a slowdown in the third quarter as it is the period when the consumer tends to buy less because the beginning of the year is rich in promotions and summer sales, in addition to the Mother's Day period. "In 2018, in addition to this historical question, third quarter sales were affected by the instability of the dollar, proximity to elections and political uncertainties," said the badyst.

The purchase preference was for high quality intermediate smartphones, which cost between R $ 1,100 and R $ 1,999. 56% in the third quarter of last year. In the same quarter, the average number of smartphone tickets also reached R $ 1,340, up 19.9% ​​from the same period last year. According to Meireles, "the consumer is investing in display devices to infinity, more memory and more powerful cameras, models that have also been boosted by the industry, with several launches."

Regarding the characteristics of phones, the average ticket The badyst says that manufacturers continue to launch basic handsets and conquer the market.

In the third quarter of last year, total revenue from the mobile phone market arrived. to 14.672 billion Australian dollars, of which 14.583 billion generated by sales of smartphones and 89 000 dollars by secondary phone.

According to the forecast for the last quarter of 2018, IDC thinks there will be a decrease of 10.5%. % of smartphone sales, with 11.26 million handsets, and a 6.9% drop in the handset market, with only 731.7 thousand units