iPhone sales in India have fallen nearly 50% over the past year

The Indian market has not been at all unfavorable to Apple in recent months. A report released on Monday (14) in The Economics Times revealed that the company's sales had dropped up to 50% in the country, ranging between 1.6 and 1.7 million units at the time. last year a decline from 3.2 million handsets sold the year before

This reduction can be explained by high prices and increasing competition, such as OnePlus, which produces high-end smartphones with more affordable values. Between 2014 and 2017, Apple's Indian activities doubled in size from 1.5 million to 3.2 million units, pushing smartphone shipments from 80 million to 150 million a year.

Apple's strategy to combat declining sales in India is unclear, but the company needs to start worrying about the value of its launches, or still launch more affordable handsets if they want to continue to grow. The same scenario occurs in China, and the measure found was to reduce the values ​​of iPhones in this country.