[ad_1]
"Feminists do not allow men and women to participate in the Movement," they say, but what happens when men are asked to think about their situation? ;men?
Gillette invited Kim Gehrig, the director of gender-biased commercials, to produce the ad that caused the brand many problems.
The subtle slogan "Is it the best that a man can get?" – "Is it the best that a man can?" It did not seem so subtle to the 233,000 people who decided to boycott the brand inside and outside the networks. They were 233,000 disgusts against only 33,000 likes.
Before going into the details of why most men so vehemently refuse to rethink their own masculinity – a millennial and giant orchestration, I must move forward – a warning: we know that a badist advertisement capitalism has clearly co-opted the agenda of the program, but what remedy?
There is no way to live outside the system, and if an advertisement can also be educational, I will not boycott it: it interests me before, the message reaches who should happen .
The advertisement in question does not present an aggressive, excessively militant or dynamic tone: it is only a compilation of scenes and dialogues about harbadment and subtle invitation inviting men to think about it – what was called, "Is it the best that a man can get?"
A smart slogan. while defying without aggression and which is surgical at the point of interest: what does it mean to be a man and what can he mean if we want?
The invitation to ask questions aroused the anger of several male clients – including British journalist Piers Morgan – who promised on Twitter a boycott of the brand
"Let men be men "
But what does it mean to be a man for them? 19659 003] Advertising emphasizes harbadment, violence and intimidation. Does this mean that without harbadment, violence and bullying, it is not possible "to be a man"? To say that would not be like admitting the existence of toxic masculinities and refusing to reconsider them?
Exactly.
Privileged people do anything to defend their privileges. That is why, whenever anyone doubts masculinity, even subtly, thousands of men get up, rebel, defend themselves (as if they were attacked). and finally boycotted.
Most men are so comfortable in their place of privilege that they do not consider him to be questionable, even if they know that this questioning is necessary and urgent, and that this discussion will continue for a long time all over the world. media, universities, public transportation and razor ads.
This is precisely why the relationship between men and feminism is absolutely complex: the most effective way for a well-meaning man to collaborate in a discussion about gender is to rethink his own masculinity and her privileges, but instead, most simply want to speak louder than women in the women's movement itself (it's hard to get rid of vice to speak louder all the time.) [19659003] A large part of the male contingent will withstand the discussion for a long time. Some men will never do it, but they will be forgotten and hidden on a dusty shelf in the history of the world where they will soon be gone.
Those who do not adapt will not survive socially: the discussion about gender – finally! – it's the present and the future.
Gillette's response to the boycott bears witness to this:
"We are committed to actively challenging the stereotypes and expectations of what it means to be a man". From all sides, you see Gillette. In our ads, in the images we have published on social networks, in the words we choose and much more. "
Come on, planet!
[ad_2]
Source link
