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Brazilians spent more than three hours a day using their mobile phone in 2018. This average puts the country in 5th place overall time spent with this device. The data comes from the report on the state of the mobile services, prepared by the app consulting firm for mobile applications App Annie, one of the most comprehensive in the world.
Given all the countries studied, users of smartphones ] averaged three hours a day with mobile applications. Indonesia, Thailand, China and South Korea are the most popular countries, averaging more than four hours a day.
Compared with 2016, the average daily time of use of smartphones increased by 50%. In the breakdown by type of application, social networks concentrate 50% of hours spent on these devices, followed by video playback programs (15%) and games (10%).
According to the authors of the study, this index of consumption is fueled by "micro-cumulative moments", during which people consult their mobile phone, particularly to check emails, messages or messages. Incoming updates on social media calendars. "The nature" in real time "of mobile devices has allowed widespread growth of this type of consumer behavior," reveals the study.
Downloads
In total, the total number of mobile applications has reached nearly 200 billion. of downloads in 2018. This number represents a growth of 35% compared to 2016. The average growth of Brazil has been lower during the same period, to 25%. Half of the applications downloaded to the stores for Android and iOS operating systems have been in China. This performance was 70% higher than in 2016, when it had recorded an average growth rate twice as high.
Regarding the number of installed applications, users in Japan, the United States and South Korea have exceeded more than 100 installed programs. The average of applications used, however, was between 30 and 40. In the case of Brazil, the averages were in a little over 70 applications installed and a little over 30 used by browsers
of the market
. The survey also mapped the size of the mobile application market. In total, the segment was transferred to $ 101 billion (R $ 378 billion). The index represented a 75% increase over 2016. China accounted for nearly 40% of global spending. The market expansion in the country has almost doubled compared to the world average, about 140%. In South Korea, sales increased by 80% over the same period.
Since most applications are available for free, the most dynamic segment of the market is video games. The commercialization of these programs represented 74% of the world market. However non-gaming applications also increased, from $ 3.7 billion in revenue in 2013 to $ 19.7 billion) in 2018.
The main market services were Netflix , Tinder, Tencent Video, iQIYI and Pandora Music. In the geographic division, revenues were concentrated in three major areas: China, with 32% of spending in US-based companies.
countries; United States, with 22% and Japan, with 21%. The five largest companies in the world were Tencent (China), NetEase (China), Activision Blizzard (United States), Bandai Namco (Japan) and Net Marble (South Korea).
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