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Brazilians spend more than three hours a day using their mobile phone in 2018. This average puts the country in 5th place overall time spent with this device. The data comes from the report on the state of the mobile services, prepared by the App Annie application data application consulting company, which is one of the most comprehensive in the world.
All countries badyzed, smartphone users have an average of three hours of use. per day using mobile apps. Indonesia, Thailand, China and South Korea are the most popular countries, averaging more than four hours a day.
Compared to 2016, the average time spent using a smartphone has increased by 50%. In the breakdown by type of application, social networks concentrate 50% of hours spent on these devices, followed by video playback programs (15%) and games (10%).
According to the authors of the study, this index of consumption is fueled by "micro-cumulative moments", during which people consult their mobile phone, especially to check emails, messages or messages. Incoming updates on social media calendars. "The study found that" nature "in real time" mobile devices has allowed widespread growth of this type of consumer behavior. "
in 2018. This number represents a growth of 35% compared to 2016. The average growth of Brazil has been lower than that of the same period of 25 %.The half of applications downloaded in stores for Android and iOS have had many operating systems in China, which was 70% higher than in 2016, when it had experienced twice the average growth rate.
Regarding the number of installed applications, users from Japan, the United States and South Korea have exceeded more than 100 installed programs.However, the average number of applications used was between 30 and 40 In the case of Brazil, the averages were only in a little over 70 applications installed and just over 30 used by navigators
Market – The survey also mapped the size of the In total, the segment was moved to $ 101 billion (R $ 378 billion). The index represented a 75% increase over 2016. China accounted for nearly 40% of global spending. The market expansion in the country has almost doubled compared to the world average, about 140%. In South Korea, sales increased by 80% over the same period.
With most applications available for free, the most dynamic segment of the market is gaming. The commercialization of these programs represented 74% of the world market. However, non-gaming applications also grew from $ 3.7 billion in revenue in 2013 to $ 19.7 billion in 2018.
] The main market services were Netflix, Tinder, Tencent Video , iQIYI and Pandora Music. In the geographic division, revenues were concentrated in three major areas: China, with 32% of spending in US-based companies.
countries; United States, with 22% and Japan, with 21%. The top five global companies were Tencent (China), NetEase (China), Activision Blizzard (United States), Bandai Namco (Japan) and Net Marble (South Korea).
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