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General Motors, the leader in the Brazilian car market, threatens to downsize and, if there are no short-term results, even to leave South America.] Written declaration by Carlos Zarlenga, President of GM Mercosul, distributed by email and posted on the bulletin board of the country's five brand-name factories last Friday (18), to prepare employees for "a critical moment that demands sacrifices from all". the brand would lose money: "The significant overall loss from 2016 to 2018 CAN NOT BE REPEATED" (the text uses this emphasis in capital letters).
Several news agencies had access to this internal notice from General Motors. The Terra portal was the first to reveal its content. It was then published by Reuters, AutoData and journalist Cleide Silva, of Estadão. General Motors, at the publication of the financial statement of 2018. The executive was adamant: "we will not continue to invest to lose money"
] The press release arrives on the eve of the launch of a range of cars that includes the new Prisma and Tracker
Barra is using to eliminate the entire structure of General Motors and to generate profits in the coming years. The executive faces the wrath of US President Donald Trump and thousands of GM employees after announcing the closure of five plants in the United States and Canada, transforming their models into Cruze. At the time, the executive had also admitted that it would do the same with two other factories located in other countries.
Zarlenga's statement was received with surprise. This is due to the fact that GM announced a little over a week ago the launch of a new global vehicle line aimed directly at China and South America, known as the name of Project GEM.
Photos: Diffusion and Reproduction
Sources: Reuters, Land and State
