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The biggest sponsorship in Latin America. Thus, on Wednesday, Palmeiras announced the renewal of its contracts with Crefisa and FAM (Faculty of the Americas). At an event organized at the Football Academy, Mauricio Galiotte, president of Palmeiras, and Leila Pereira, president of the companies, praised the partnership that can bring the club about R $ 410 million by 2021.
In addition to the R $ 81 million a year, the club will pocket 15 million rands of gloves for the signing of the contract and will be entitled to bonuses for goals (can bring in more than 34 million rand a year).
Another $ 6.8 million will be paid by the company for its "marketing properties" (Leila did not specify their nature). The company was responsible for paying the salaries of players such as Lucas Lima and Miguel Borja, for example.
– At this time (2015, beginning of the partnership), Palmeiras was in a difficult situation. We are probably going through the biggest financial and sporting crisis in the history of Palmeiras. We started to rebuild our club. At that moment, we signed the first contract with Crefisa, then with FAM. This contract has become an excellent partnership. Four years ago and three national titles. Today, Palmeiras is a reference club. The participation of our partners has been very important so that the club can reach the level we reach today – said the president of Palmeiras, Maurício Galiotte.
– It's a different partnership, it's an extremely important sponsorship. To date, it is the largest in Latin America, "he added.
Maurício Galiotte and Leila Pereira signed the new agreement in the press room of the Football Academy. The businesswoman, who is also the elected councilor of the club, insisted on upholding the values of the partnership and said she hoped to stay in Palmeiras "forever".
– I was right when I called the phone and called Palmeiras to start this relationship. I followed my pbadion and that of my husband. You have seen the result in four years of partnership with three national titles. We are entering a new era, Crefisa, FAM and Palmeiras, which I intend to perpetuate. My will is to stay forever in the Sociedade Esportiva Palmeiras – said Leila Pereira.
![Leila Pereira and Mauricio Galiotte at the Football Academy of Palmeiras - Photo: reproduction "title =" Leila Pereira and Mauricio Galiotte at the Football Academy of Palmeiras - Photo: Reproduction "src =" data : image / jpeg; 9d / 4AAQSkZJRgABAQAAAQABAAD / 2wBDAAMCAgMCAgMDAwMEAwMEBQgFBQQEBQoHBwYIDAoMDAsKCwsNDhIQDQ4RDgsLEBYQERMUFRUVDA8XGBYUGBIUFRT / 2wBDAQMEBAUEBQkFBQkUDQsNFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBQUFBT / wgARCAAOABkDASIAAhEBAxEB / 8QAFwAAAwEAAAAAAAAAAAAAAAAAAwUHBv / EABYBAQEBAAAAAAAAAAAAAAAAAAQBA // aAAwDAQACEAMQAAABEVpIjltziL7m6f / EAB0QAAIBBAMAAAAAAAAAAAAAAAIEAwABBQYTFBX / 2gAIAQEAAQUCCQ qlsA2UjzFli9NStbxY50mJiWgNcCc4pK + // 8QAGBEBAQEBAQAAAAAAAAAAAAAAAQIAEQP / 2gAIAQMBAT8BuiYDm9Fa6b xAAZEQACAwEAAAAAAAAAAAAAAAAAEQECIRL // / // 2gAIAQIBAT8Bius5WH xAAnEAACAQIFAQkAAAAAAAAAAAABAgMAEQQSEyEiMTIzYXGRkqGx0f / aAAgBAQAGPwJ TaKi55WFJqmV0UefxUUc766TWZCCGVPA3rpH6JU0bsVw2nmNtmJ6CpsJlU5See9 + / + uocskhDKu7Hfsiu B3n + 1 // EACAQAQABBAICAwAAAAAAAAAAAAERACExQRBRYZFxgfD / 2gAIAQEAAT8hsgDKRCdaH7rcmuS fmSfmkaCVSZDEGC / WOKUjVSPaGGXLqjB87I9NdVOl qE2ph1eONn + / 2gAMAwEAAgADAAAAEFlP / 8QAGxEAAQQDAAAAAAAAAAAAAAAAEQABIUExceH / 2gAIAQMBAT8QEBJc3UaQkS + eL EABcRAQEBAQAAAAAAAAAAAAAAAAEAIWH // / // 2gAIAQIBAT8QV05IIm xAAgEAEBAAIBAwUAAAAAAAAAAAABEQAhQRBhcTFRkcHw / 9oACAEBAAE / EKl4IR4qXYWIkeOMnkSxUDNA0m / h6zexmOMJLVFtPc5 80AQ7JpYiwLJPAANEL2tGdkeJyDiOdsxNCe7a0vd6ef + H + Z // "/> [19659012] and Maurice Leila Pereira Galiotte in Palmeiras Football Academy - Photo: Reproduction]( https://s2.glbimg.com/XdJCoHTFSV_mhq_o8xo_VWoGNXc=/0xx:23xx23 / filters: strip_icc () / s.glbimg.com/fr/ge/f/original/2019/01/23/crefisa_palmeiras1.png "Leila Pereira et Mauricio Galiotte à l'Académie de football de Palmeiras - Photo: reproduction")
Leila Pereira Mauricio Galiotte to & # 39; Football Academy of Palmeiras – Photo:
The president of Crefisa said that he saw the club "envied" in Brazil and refused to comment on the comments of the marketing director of Corinthians Him s Paulo Rosenberg, who presented his sponsor saying that he "had no interest in club politics", was clearly referring to the fact that Leila had become a councilor and that she was planning to become president of Palmeiras one day.
– We are talking here about Palmeiras. Brazilian champion, the biggest champion of Brazil. I do not want to talk about other clubs, "she said.
– I feel very comfortable (talking openly) because they are true values. depends on the performance, but we are prepared for that.This is not because it is a sponsorship of this size … it's a real value, it's in the contract, it's in the balance.It is the biggest sponsorship of the history of football.I do not doubt that it is envied in Brazil.But it belongs to the greatest champion Brazilian, "he added.
Crefisa has also invested about R $ 120 million in player signatures and salaries since 2015, a figure now recognized by the club as a debt to the financial institution that moved backstage Palmeiras last season.
Although the steering and supervisory committee failed in 2018, it last August approved additions to the previous sponsorship contract, reinforcing the political group that now commands the club. Verdão.
Re-elected in November, Galiotte receives public support from Leila Pereira, who is currently serving her first term as a counselor. In 2021, when she will be able to reapply to the Council, the businesswoman will have the right to run for president of Verdão at the end of the current government.
In December, a businessman who introduced himself as a representative of Blackstar, a Hong Kong-based company, announced that he would submit a sponsorship proposal of one billion dollars. dollars to Palmeiras. Blackstar had been taken to the club by members of the opposition. Palmeiras ruled out the agreement, because the bank guarantees presented were false .
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