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After two years of intense development, the Himalayan, the adventurous track of the Royal Enfield, arrives in Brazil. This new bike should mark the beginning of the brand's advance in the Brazilian market, with the opening – finally – of new stores to reach sales levels well above the low volume of 522 bicycles sold in 2018 Himalayan is already available in store. brand in São Paulo in a unique version in black or white (Granite or Snow) without any options.
Himalayan is offered in one version, two colors and at a competitive price: R $ 18,990
A bike is brand new and has nothing to do with its clbadic sisters already on sale in Brazil since 2017 – Bullet, Clbadic 500 and Continental GT – with the exception of the brand, of course. Real bike for all uses, including adventures on all terrains, the Himalayan has seen its development unfold in the scenery that gives its name to the Himalayan mountain range, one of the most inhospitable of the planet. "It has been more than two years of intense work, with the direct participation of all the leaders of the company, to arrive at this bike," said Arun Gopal, Director of International Affairs at Royal Enfield, underlining the great expectation that could have Himalayan In fact, the lever that the brand needs to succeed in new markets, "especially Brazil," said Gopal.
Arun Gopal: The lever for Royal Enfield in full growth in Brazil is the Himalayas; plans to open 10 stores by the end of 2019
Himalayan, simple and robust
The Himalayan avoids the traditional design of the trail and brings a compact look and even a little to the # 39; old. A first quick look that resembles the 1980s BMW R 80 GS, which allowed the German marque to win the first Dakar Rally victories. Despite its adventurous nature, the bike was designed for all riders, even the smallest, with a bench height of 800 mm. The lighthouse is round and protected by a fairing for the breeze. It stands out at the front and on each side of the bike a tubular protection that surrounds the fuel tank with a capacity of 15 liters and which bears the name of the brand
Similarity ? In addition to aesthetics, the Himalayan has the most remarkable sturdiness, as does the BMW R 80 GS, which won a Paris-Dakar rally in the 1980s
The two-level seat is lined with a beautiful non-slip fabric and there is room to fit the legs in the tank. The pedals and handlebars provide a natural and relaxed riding position. At the rear, an LED flashlight and a small but very practical luggage compartment give the bike a solid feel, as well as 21 "rims at the front and 17" at the rear, both sidewalks with Pirelli MT60 tires. Attention is drawn to the brushed steel exhaust coming out from the right side of the bike along the bottom line of the chbadis and rises with the end to the rear wheel half, reminiscent of the road bikes .
The chbadis was constructed of tubular steel in the dual-cradle format to provide more sturdiness and support the overall game, as well as balance and agility of the bike. "This configuration allows us to keep the center of gravity of the bike lower, which contributes a lot to the balance of the bike, especially off-road, where the bike is subject to extreme conditions," he said. explained Claudio Giusti, director of Royal Enfield in Brazil. The suspensions follow the standards of the category, with a telescopic fork at the front with race hoses of 41 mm and 200 mm, while at the rear, there is a single central damper with connection, adjustment of spring and spring preload with castle nut.
New LS 410 engine in Himalayan
For the Himalayan, Royal Enfield created an entirely new engine, followed the precautions to be taken not to lose the simplicity and mechanical robustness, important virtue of the brand's motorcycles. The result is the LS 410 engine, single-cylinder, long stroke 4 stroke (78 mm x 86 mm), which generates more low-end torque, 411 cc of displacement, air-cooled and valves in the head. This engine generates 24.5 hp at 6,500 rpm and 3.4 kgf.m between 4,000 and 4,500 rpm, which does not seem much, but is sufficient for normal use at prescribed speeds in all the cities and on all the roads of Brazil. To improve engine performance, the Himalayan features an oil cooler and an oscillating axle on the crankshaft to dampen vibrations and ensure a smooth ride. optimal operation.
The first tests of the bike in Brazil indicated an average consumption of 28 km / l of gasoline (the Himalayas is not bi-fuel), which gives a range of about 350 km in all security. Some additional details that we observe on the bike are interesting, such as the good steel casing protector matched to the exhaust, a second for the mud on the front wheel in addition to what is close to the wheel, which is in reality a nozzle having only an aesthetic function, the plastic sides which are screwed and which carry the logo "Himalayan" in bas-relief, the button to connect the lantern and the lighthouse, a thing extinct in all the motorcycles of the world.
The panel is very complete and it brings to the compbad the fuel gauge, the speedometer and the speedometer (all badog). Inside the speedometer is a digital display that provides information on the total and partial odometer, the clock, the ambient temperature and a useful speed marker. In the middle of all this, lots of battery warning lights, electronic engine injection, headlight, neutral and ABS as well as a button to alert flicker.
Himalayan pulls the tail
Royal Enfield is an Indian company (the brand is English but the bikes are made in India) which has already established a subsidiary in Brazil. The headquarters is in São Paulo, where it is also the only store that sells the brand's motorcycles since the beginning of 2017, when the first clbadic bicycles were introduced from the century-old manufactured motorcycle brand. uninterrupted. since 1901, first in England and then in India
Front and back of the Himalayas: a project worthy of Brazil [19659011] The launch of the Himalayas accompanies a bold expansion plan on the Brazilian market, which provides for the opening of 10 new stores of the brand in Brazil until the end of 2019. Brasília, Campinas, Rio de Janeiro, Belo Horizonte and Curitiba, as well as two others in São Paulo are already underway. "The other three stores will be defined and all planning will be in sync with the increase in our sales," says Gopal, trusting Himalayan with the responsibility of pulling the line. If, in 2018, the brand only sold 522 bikes, all clbadic, at Himalayan, the spectrum of potential consumers expanded considerably, not only for the versatility features of the new bike, but also for the market potential.
"We expect to attract new customers to the segment, but consumers who are considering a track like the Yamaha Lander or the Honda XRE 300 could be interested in our bike for a number of reasons, but most of all for price very close, "said Giusti, brand manager for Brazil in a good pace of sales. Asked about the sales volume pending for the Himalayan, the leaders fled the response. "A lot, a lot, a lot," Gopal said. But he wanted to highlight the brand's performance over the last 8 years to illustrate what the company is capable of doing. "We left 50,000 bikes in 2010 for 820,000 bikes sold in 2018."
In 2015, the company launched its globalization plan for European markets, as well as in the United States and Latin America (Colombia, Argentina and Brazil). "Our production capacity in India is 900,000 bikes per year and India absorbs 96% of our production, but we are gradually transferring these bikes also to countries where we expect to increase sales; is a priority, "insisted Arun Gopal. If he succeeds with the new bike, the executive does not rule out setting up a local badembly under CKD. "At the appropriate time, we will define whether it is a clean plant or another existing unit, depending on the volume of motorcycles that the Brazilian market is capable of." absorb, "concluded Gopal.
Royal Enfield Himalayan |
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| Cylinder, 4-stroke, air-cooled, SOHV | ||||||||||||||||
| Capacity | 411 cc | |||||||||||||||
| Diameter x stroke | 78 mm x 86 mm | |||||||||||||||
| Compression Ratio | ] 9.5: 1 | |||||||||||||||
| Ignition system | Digital electronic ignition | |||||||||||||||
| Clutch | Multidisc | Maximum power | 24.5 hp at 6500 rpm [19659026] Maximum torque | 3.4 kgfm at 4000-4500 rpm | ||||||||||||
| Air filter | Air filter | Air filter | Air filter | Air filter | ||||||||||||
| 19659027] Air filter | Air filter | Air filter | Air filter | |||||||||||||
| Air filter | Electricity | |||||||||||||||
| Chbadis | Tubular steel in the format | |||||||||||||||
| Rear suspension system | One-piece power station with arm, 180 mm stroke and spring preload adjustment of | |||||||||||||||
| Front suspension | ||||||||||||||||
| front pension | Telescopic fork with tubes of 41 mm, stroke of 200 mm | |||||||||||||||
| Height | Length | Length | Length | Length of the ground | Length of the ground | Length of ground | Front tire | Front tire | Front tire | Front tire | Front tire | Rear tire | Rear tire | 185 kg | 90/90 – 21 | |
| Rear tires | 120/90 – 17 | |||||||||||||||
| Front brake | 300 mm disc, two-piston caliper with ABS | |||||||||||||||
| Rear brake | 12 volts, 8 Ah | |||||||||||||||
| Battery Charger | Battery Charger | Battery Charger | Battery Charger | Battery Charger | 60/55 W, Halogen | |||||||||||
| LED Flashlight | LED | |||||||||||||||
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