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has a direct participation of the fan and his pbadion;
3) The percentage of profit. (19659003) 4) The prospect of a gigantic value for the average major sponsorships in Brazilian football,
5) The two-year period
What is (or was) bad:
1) The lack of transparency in the announcement of the financial part. Which was difficult to say from the beginning: "We have agreed on a fixed amount of 12 million rand, but we are concentrating on the complement that will come from the fans, which can bring us 40, 50 … up to # 39 to R $ 60 million, both in the case of $ 30 million "
2) R $ 12 million as a starting point. A main sponsor of the club with the biggest exposure in the Brazilian media and the richest state of the country can not be this first. Not at all. Caixa has paid 30 million rand without possibility of future gain? The "absolute certainty" of some fans that it 's a role, a flight, a robbery, a flight, and so on. . Things do not work like that. There are organs on both sides that are there just to avoid that kind of thing. The Central Bank of Brazil (BCB), better known as BACEN, is a regulator of banks and financial institutions. According to Corinthians, the Deliberative Council, the Guidance Council (Cori) and the Tax Council, including in the presence of members of the opposition;
Well, that's what I think. Now, faced with the three negative elements above, it is up to BMG and Corinthians to reverse the situation.
Sponsor of Corinthians and Aes Marketing.
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