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Ferrari has become the most valuable brand in the world. The data comes from the Brand Finance Global 500 report, unveiled at the Davos Economic Forum in Switzerland.
The mark reached 94.8 points on a scale up to 100% of the brand's strength index. In 2018, Ferrari was 91.5. She is one of 14 brands to have received the AAA + rating. In addition to Ferrari, the only car manufacturers to receive this ranking are BMW and Porsche.
One of the highlights of the brand was the diversification of its items. In addition to cars, the brand sells clothes, accessories and even stamps in parks and hotels.
The value of Ferrari has increased
In 2018, Ferrari's appreciated by 27% and reached $ 8.3 billion. Virtually all 2019 production has been sold since last year and brand president Louis Camilleri has already announced the creation of 15 new models. By the way, many of them will be electrified. Camilleri replaced Sergio Marchionne after his death in 2018.
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