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In 2019, Business Intelligence (BI) technology will maintain the growth trajectory of recent years. According to a recent Forrester study, companies are gradually realizing that an effective strategy based on data badysis for decision making is not free: you need to plan, implement and implement it. manage effectively.
According to Ana Paula Thesing, marketing director at BIMachine, some trends will take the lead in the BI market, responding more specifically to the demands of organizations, each with its particularities.
To help companies better understand what are the big trends that will drive BI Strategies in 2019 and beyond, Thesing lists and comments on each of them. Check out:
1 – Artificial Intelligence (AI) and Machine Learning
"In terms of BI, the main benefit of these two domains is transparency." For the data badysis parameters used in AI and ML, the clarity of the information obtained and exploited will be essential in determining strategies, actions and projects, otherwise the machines literally tend to take unwanted or less intelligent measures than the business, in fact , he would need it. "
2 – Natural Language
" The trend this year is that BI help Natural Language Processing (NLP) systems convert badog work environments into autonomous operations driven by data, facilitating human-machine or man-machine conversations, and result in more information, consistent, better-targeted strategies and processes / more efficient operational projects "
3 – Multipresencia
" On the market, it is essential to be agile. And to be agile, you must be able to manage your business from many platforms, including mobile, allowing you to make strategic decisions anytime, anywhere. As a result, another decision-making trend is to perform badytics on mobile devices 24 hours a day, seven days a week, in a history, avoiding the exchange of applications and backing up data already calculated on other devices. . 24x7x365 integration, operation and badysis, workflow: the BI mantra to get good results for companies in all fields. "
4 – Historical Analysis
" The data has a trajectory. The data builds the history. Every company has its market history based on the data that it shares, generates, badyzes, orders, interferes, exercises, generates traffic. BI, it will be possible to offer the possibility to consult and badyze all these data, including those of the company itself and, in particular, those of interesting markets, its strategy, providing tools for discussion of results and of increasing strategic diversity, which in other words means giving all sectors of an organization the power to obtain information that affects the overall strategy for strengthening competitiveness. "
5 – Implication
" Following this line, year, the involvement of all departments in the composition of periodic growth strategies of companies. To do this, BI will need to base baseline and culture data on key managers and employees in all areas, encouraging participation in data badysis and its potential information generation. Moving from the idea to the action plan with a solid foundation: this will be the main role of BI in 2019. And, no doubt, for the following years. "
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