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Apple stock figures posted on the Nasdaq MarketSite screen in New York, January 29, 2019 – GETTY IMAGES IN NORTH AMERICA / AFP
the decline in its business volume at the end of 2018, upset by the disappointing sales of its main phone, the iPhone, and by its more modest profits in China.
Despite the results, the American technology company has managed to rebadure investors. and its share rose nearly 6% on the stock market, around 9:30 pm GMT.
The group has shown that it has more sources of growth than the iPhone. Other devices, such as iPad tablets and Mac computers, including services (streaming, cloud storage, digital payments), have allowed the company to maintain a near-steady net income of nearly $ 20 billion.
"Unfortunately, we did not achieve our goal [inicial] in terms of revenue, we launched Apple in the long run, and the results of this quarter show that our underlying strength is deep and broad, "said Tim Cook's CEO.
This reduction results from a 15% decline in iPhone revenues ($ 52 billion) in the first quarter of 2018, the first quarter of the fiscal year, fell 5% to $ 84.3 billion. dollars), which the company attributes to the stagnation of the Chinese economy. However, revenue from services grew 19% to $ 10.9 billion, slightly higher than badysts' forecasts. And with the exception of the iPhone, all devices have increased their sales.
For Neil Saunders, an badyst at Global Data, "this unusual drop in turnover is the symbol of a company that is starting to pack."
In early January, the company was surprised to announce that its revenues and sales of the iPhone had been worse than expected over the last three months of 2018.
According to the company, the Disappointing sales of its phone numbers are due to the stagnation of the Chinese economy and other emerging countries and to the trade war waged by President Donald Trump against China.
The publication of the results took place a few days after the discovery of a security problem. in FaceTime, your video calling app. The bug allowed the user to hear and see your caller on an iPhone even before he answered. Apple had to convince investors that it had a strategy to reduce its dependence on the iPhone, whose sales suffered from the saturation of the iPhone.Apple market suspended the service and promised to correct the error this week.
– Addiction –
smartphones.
To date, the US group has managed to offset the reduction in sales by launching more and more expensive handsets, with prices over $ 1,000 for some models.
A strategy that has given certain, because the turnover increases much faster than sales. However, it could begin to fail in a stagnant global economy.
The company also faces fierce competition from other manufacturers offering similar and cheaper products. In addition to the global industry leader, the South Korean Samsung, Apple is facing the ambitious Chinese manufacturer Huawei in the global market.
Faced with this new situation, Apple launched the iPhone Xr in September, cheaper than the X and X. According to the CIRP market badysis company, the XR sold better than the other two models in the United States
As is always the case at Apple, many speculations have been made about his designs. Many badysts believe, for example, that the group might decide to compete directly with Netflix and Amazon's video services by investing a lot of money into producing original content.
The company still has not much to do in this area, but it announced last year. Oprah Winfrey, a famous artist and artist, would produce programs for her audiovisual platform.
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