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According to Tim Cook, CEO of Apple, iPhones sold outside the United States may be cheaper in the coming months. In an interview with the Reuters news agency, the manager said that after the latest quarterly result, the company planned to recalculate the value of iPhone XR, XS and XS Max in some markets.
Cook explained that in recent months, Apple was badessing the economic situation of developing countries where the currency was heavily devalued against the dollar, as in Brazil. He also said that in these countries, the price of the iPhone had risen very quickly, which had an impact on the sales and revenues of the company.
When you look at the currencies and especially the markets that weakened last year in the price of the iPhone were obviously higher.
By badyzing these markets, Apple can begin to determine the price of iPhones according to the local currency in each country. Thus, the company can arm itself with the exchange variation. Tim Cook said:
We evaluated the macroeconomic situation of some of these markets and decided to be more consistent with our local prices in the hope of helping sales in these regions [19659006] For the moment, despite comments on a possible strategy, Cook did not mention the possible countries that will be considered with a price revision of the iPhone. In addition, he has not provided any forecasts as to the date of execution of the measure.
In any case, it is good news for markets like Brazil. Indeed, our country is among those with the most expensive iPhone in the world, with values reaching the $ 10,000 mark, which is similar to what happens in India.
It should be remembered that Apple released this week its financial report in which the company confirmed a decline in iPhone sales. In China alone, the company fell by 26% compared to the same period last year, which may justify a new pricing policy in developing countries.
Do you think Apple will reduce the price of iPhones in Brazil? Tell us your opinion here in the comments. Also discover the badysis of the iPhone XR:
(updated on January 30, 2019, at 08:04)
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