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The sponsorship of Corinthians by the BMG bank has spoken a lot in recent weeks. Since the agreement was announced 15 days ago, there was a communication noise regarding both the amount received and the duration of the contract. It was only after a lot of misinformation that the club admitted to having less money and fewer guaranteed years than its directors foresaw.
"In case of confusion, there would of course be a failure of communication," admits the Corinthian marketing director, Luis Paulo Rosenberg, during an interview with ESPN . He says the contract has a value of five years, but maybe only two. "When you enter into a five-year contract, both parties open a door. So, if the project's performance does not meet Corinthians' expectations, we can leave after two years. The percentage of profit sharing continues for two more years for the Corinthians, "said the leader.
Thus, Corinthians guaranteed 30 million rand (already received) and half the profits of" My Corinthians BMG "until In the worst case scenario, if the bank considers that the agreement is not worth it, it can be terminated by the company in December 2020 but should continue to spend, during two years, 50% of earnings with personalized products on the online platform.The service should be published in the coming weeks.
When the sponsorship was announced on the 17th, Rosenberg himself celebrated the fact that Corinthians had received a $ 30 million advance from BMG, which became public a few days later, including fixed quotas for 2019 and 2020 and R $ 6 million, of which the club will be entitled to the share of the profits of "My Corinthians BMG "In p Alvinegro will open next year with empty space in the jersey, but no fixed collection with main sponsorship.
"Corinthians and BMG unite to make a new experience: they already know how to please the customer in a digital bank, but they need a lot of account holders, so they came to pick us up", said Rosenberg, repeating the speech. adopted by the club, the agreement is innovative to make the sponsor a partner.
"The most common way is to stamp the shirt on the shirt for $ 30 million, but we do not want more, we want to have a share of the profits, as we do with Poty and with the Positivo [também anunciantes na camisa] ", said the marketing director of Corinthians.
R $ 70 million valeria shirt
Corinthians signed an agreement with six sponsors to display the uniformed marks. In addition to BMG, the University of Brazil, Konami, Positivo, Joli and Poty. The approved budget for 2019 provides for a fundraising of 42.4 million rand with sponsorship. The club claims to have already exceeded 45 million rand, with two spaces to market (sleeves and sleeves). "I think in a pessimistic scenario, the Corinthians shirt can be worth R $ 70 (R $ 70)," calculates Rosenberg, sponsors and suppliers provided.
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