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Carrefour Brazil announced on January 1 the creation of a new operational unit, Carrefour eBusiness Brazil (CeBB). In a relevant way, the company emphasizes that the measure aims to accelerate the digital transformation, with initiatives including partnerships with startups. The goal, added Carrefour, is to become a market leader in the electronic commerce segment .
The new unit will be chaired by Paula Cardoso, director of the last six years. Carrefour Financial Solutions (CSF) and that of last year were also ahead of the digital transformation of Carrefour Brazil. To replace him at the direction of the CSA, the group named Carlos Mauad, native of Smiles, where he served as commercial director.
BTG Pactual badysts pointed out the novelty as strengthening the emphasis placed by society on digital transformation. In their comments to customers, badysts Fabio Monteiro and Luiz Guanais point out that the measure follows the trend of participation in e-commerce.
"This announcement reinforces Carrefour's focus on the digital transformation strategy, leveraged by the extensive database: physical stores and the multichannel model as well as unified business and logistics strategies", wrote badysts at BTG Pactual .
They believe that there is a global trend towards the development of solutions to increase the share of electronic commerce in food products. They believe that this segment tends to suffer from competition from major market platforms over the next few years. In Brazil, Amazon and Luiza Magazine already offer supermarket products as hygiene and cleaning products, but do not offer food products.
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