Facebook arrives at 15 years old with a high turnover and under surveillance – 03/02/2019 – Market

Mark Zuckerberg, CEO of Facebook, started and ended 2018 with an apology. The breach of trust with part of the social network has not prevented the company from reaching 15 years reaffirming its financial potential, with a 30% increase in its quarterly turnover, a record profit and an increase in the number of users, which reached 2.53 billion per month.

On Wednesday (30), the company reported that data breach cases had been the subject of the greatest attention during the year, as its turnover had increased 37% and its profit of 39%.

Despite a sharp decline in equities compared to 2018, the giant has boosted investors by showing convincing results and highlighting the ambition of the following years: to integrate the product family – Facebook, WhatsApp and Instagram.

The company plans to redefine applications and bring together the messaging service of the three platforms. The move is expected to take place in 2020.

For badysts, the strategy tends to increase profits and strengthen the business in emerging markets where WhatsApp is not up to par, as the company does not. India and Brazil.

"It's hard enough to have a competitor in developing countries, imagine yourself with the merger of the three," says Yasodara Córdova, a researcher at the Digital Harvard Kennedy School.

The way Facebook will lead this transformation is still uncertain, but the reason for being this plan is simple. Facebook will be better able to understand the flow of messages and therefore better target ads.

To have WhatsApp, the person provides the mobile phone number, which belongs to the operators infrastructure.

"By integrating the products, the group closes the cycle and positions itself at the four corners of the Internet.There is the Instagram app, the Facebook web page and the messenger space. this stage of life, the Facebook user base in the United States, Canada and Europe seems to have stagnated, although user pricing (the

together, the two countries no longer Have added that 1 million new users by 2018. Europe has recorded an additional 4. In Asia and in the rest of the world, 74 million and 45 million, respectively.

Brazil and India are two countries considered as experimental markets on the maturity curve of the mobile segment.

According to data badysis company Anie App, these two companies have some low revenues from mobile phones, but are essential for creating habits and generating the phases of 9, adoption and ubiquity when consumers start spending for applications in countries such as Japan, the United States and China.

"Despite weak growth in the richest countries, people who already use Facebook products have access and spend.The important thing will be to make sure they stay connected longer" says William Castro Alves of Avenue Securities, which tracks companies listed on the US market.

In addition to future integration, "it will be the debate of the year," says Alves. Instagram stories next year. "This will become a growing advertising channel."

Stories count 500 million active users. Brazil and India are again those who spend more time in connection with applications of the type.

The upbeat figures of the Facebook debut do not, however, prevent problems. Despite investments in information security (30,000 employees, up from 10,000 a few years ago), Zuckerberg or Sheryl Sandberg, executive operations manager, have to give a new explanation every week.

The most recent case involved the payment of $ 20 to teens to test apps to investigate their consumption patterns.

In 2018, three serious cases of invasion of privacy, mbadive use of the network for misinformation in democracies, were reported. security vulnerabilities involving data of tens of millions. In his last speech, Zuckerberg, who had promised to "fix Facebook," said: "We will continue to make mistakes along the way."

Important facts about the trajectory of the controversial society of Zuckerberg
February 4 Mark Zuckerberg, Dustin Moskovitz and Eduardo Saverin launch "The Facebook", a social network for university students

2018
Failure makes public 14 million publications, even in restricted configuration
Delator denounces the Cambridge Analytica scandal involving data of 87 million people
April Zuckerberg files in front of Congress
] Facebook badumes that it was used to incite genocide in Myamar
in December Facebook badumes that it was used to incite genocide in Myamar
] Photo leaks affect 6.8 million people; denunciation suggests "special" business access to data