GM may transfer Holden to an importer in Australia

As it is well known, all of General Motors' industrial activities were closed in Australia at the end of 2017. Controlled by local brand Holden, car production in the mainland has come to an end after decades of activity, at the origin of several models, the Commodore being the most manufactured there.

Since then, Holden has gone from manufacturer to importer of vehicles, well

According to local sources, General Motors will not import more cars from Opel to resell in Australia, because China appears as an alternative source for models such as the current Commodore. (19659004)

But, according to a report from Australian Financial Review, General Motors would negotiate the transfer of Holden to Australia's largest importer of vehicles, the English company Inchcape, which distributes in the country, about 14 car brands, including Volkswagen, Suzuki, Subaru, Peugeot, Citroen, among others

The company has extensive local market experience and a solid structure to maintain the operations of Holden, which still employs 1,400 people . in the country. Inchcape however stands out from companies such as CAOA and SHC because it is only the distributor of the vehicle and not the legal representative in the market.

In Australia, most brands have local subsidiaries, such as Porsche. for example. There, only Subaru is not tied to Japan, Inchcape being its official importer.

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Last year, Holden's sales and different brands fell, which is one of the reasons why GM wants to change the way the brand works in Oceania.What is said, the distribution of cars would be done with Inchcape, which would also maintain the network.In this case, the Australian brand remains under the control of GM.

But there is also talk of selling the Holden mark itself to the English mark or to a joint venture with a sale by trademark rights. What is known is that Inchcape wants to strengthen its portfolio in the face of the general decline in license plates and that outsourcing would reduce car prices, the only way to recover sales.