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The Palmeiras uniform, revealed on the first day of this year, made Puma's arm a real wartime program to avoid casting. It is very rare that a novelty does not infiltrate social networks before its official release, but the German brand has reached what we could call feats on this medium.
On the eve of the launch, the company released videos with images of the new collection. . Most fanatics have used every possible technique to try to unravel the clues. Prior to that, there had been a leak of the supposed uniform number 2, white, but the truth has not been confirmed.
It is normal that sporting goods stores receive all material up to 30 days in advance. This is one of the most common forms of leakage. Once the uniform reaches retailers, it is common to see photos and mannequins. To avoid this problem, the new Palmeiras supplier will only distribute the boxes as of Tuesday (1).
As a result, sales officially begin January 3, the same day as the boys of Copinha debut of the new uniform. Allianz will see the new ze Roberto's farewell coat, scheduled for 13.
In December, Puma promoted certain events with fans, social network influencers and social media. 39, old players. At these meetings, mobile phones were banned at the door. The shirt was presented, but no one could take a picture. The picture was only in everyone's memory.
Uniform models have been approved for some time and have been in factories since September. All who were in touch with the project were warned of the importance of keeping the secret. The idea of the operation was to have the most impact possible.
Before fully revealing the uniform, Puma performed actions on their social networks. With exclusivity in the country, the company will use Palmeiras to strengthen its action in Brazil and must continue, in the coming days, to use its social networks to approach the consumer.
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